2019 is almost over, we are all aware that Instagram hashtags have ruled over this year not only in terms of letting us know the trend but also by helping retailers to market and gain profit and it is expected to continue doing so in the upcoming new year. So, for those who still don’t have enough knowledge about them and how they can be used in business, here we’ll have a discussion about the most recent hashtag features.
Posts on social media sites such as Facebook, Pinterest and Instagram were all being used to advertise and market products but it is observed that using at least one Instagram hashtag improves the engagement of these posts meaning the number of people that it reaches also increases. So, there are higher chances of sales or awareness. There might be a lot of changes that has happened throughout the year but one thing remained constant: the fact that Instagram hashtags are importance and here’s why.
Instagram hashtags work by organizing and categorizing photo and video content. Knowing how to use them properly can help brands to easily get discovered by new audiences on Instagram where eventually they can gain more engagement with new followers and customers for their business.
Each story and posts that are made on the account can have a caption and up to 30 hashtags for faster and easier content discovery. Hashtags can now be used on almost anything not only in promoting your Instagram community but also to highlight a business’ branded content and announce their Instagram campaigns.
Aside from that, the effectiveness of Instagram Hashtag can now be monitored through the Post Insights feature which allows users to analyze the engagement garnered on your posts with the help of your hashtags. This helps determine if the choice of hashtags is correct or if there’s any need for improvement.
If you are aware of the Instagram Graph API, the Instagram team was now able to expand it to include hashtag analytics where users can measure the performance of their Instagram hashtag. This helps identify which hashtags work best for your target market.
You can use this information to know which among the hashtags you are using are driving the most engagement on your posts. Once you find your top performing hashtags, you can easily use them more often to bring in more engagement and gain traction for your business.
Another latest update on Instagram is the ability to follow hashtags. This is deemed useful especially for those who want to be updated on various topics through a hashtag related to a user’s interests.
With this function, brands and businesses have the opportunity to regularly appear in their follower’s feed. So, in case you have a branded hashtag for your business, you can easily invite your followers to also follow your unique hashtag and have your content appear in their feed.
There are also clickable hashtags which can be put into a user’s Instagram bio. This can be used by businesses to convert engagements into website visits.
Lastly, hashtags can now be added to your Instagram Stories, giving business accounts yet another way to get their content discovered. Doing this will make a story searchable on the Search & Explore page. Now, anyone who searches for that hashtag in Instagram will be able to see your brand’s story!