In-store advertising may sound complex but not no matter the size of your business or your commercial space, it can be applied as long as you can effectively and actively market products and services through point-of-purchase at times when customers are highly engaged and interested. In-store marketing can be done not only using static signs or cardboard end-cap promotions but also using media channels such as video displays and other digital tools.
Important Points of In-store Advertising
In-store advertising can be a lot of different from traditional marketing. Keep in mind that there are factors that must be acknowledged when making In-store advertising materials. While doing the said materials, the following elements must be put into consideration:
- Quality: In-store advertising content should look polished and professional. This can be done using high-quality materials that will give the message the right touch of professionalism and creativity.
- Timelessness: Irrelevant and out-of-date in-store promotions are a major turn-off. So, you have to set up a marketing content schedule that reminds your team to always update promos and advertisements.
- Positioning: Position your displays and signage wisely into your showroom layout. Make sure your messages are visible from places where customers spend the most time in your store, and place it the right distance from shopper’s view.
- Brevity: Make your message direct to the point and keep it short and simple. Use bullet points and headlines to show only the vital information that your shoppers need.
- Relevance: Send appropriate messages through mediums that will fit the identity of your target market. Make sure that it covers what matters to your audience; their needs and wants.
Benefits of In-Store Advertising
For you to better understand the importance of In-store advertising, here are the various benefits that it offers:
- Gives customers adequate information that helps them with their decisions when purchasing.
- It promotes cross-sells, up-sells, and purchase of related products by motivating impulse buying.
- Effectively markets new products by giving explanation about their features and benefits.
- Triggers your customers’ recall of promotions they initially saw online before coming to your store.
- Help gather their contact information so you can easily advertise your next promos and upcoming products.
Aside from direct sales, In-store Advertising is also useful in other aspects of your business such as information dissemination, brand recall, and increasing your audience by widening your reach. So, it’s really something that is worthy to focus on. Especially due to the evolution of modern technology which is making it easier and cheaper to apply this strategy in your business.
However, it is still important to always take note that balance is everything; You should work on both in-store and out-store advertising with great effort because collectively, they will contribute in giving your sales a boost.
Hopefully, after using this for some time, you will be able to develop a better strategy that suits your business more perfectly and cater your growing need to retain current customers while continuously attracting new audience.