Winter is coming. It’s already feeling like it out there, but it begins officially on December 21 this year. Winter display ideas to fall in love with and share with your customers can be fun.
There are so many ways to create beautiful winter displays without breaking the bank. For this post, we’ll focus on cost-effective solutions. We’ll also look at ways to achieve the effect you’re going for without driving yourself crazy.
Everyday items and unusual choices.
Winter displays are as easy as everyday items you might find around the house. Cotton balls, for example. String varying sizes of these on fishing line and create a snow storm in your window.
Scout around the dollar store and you’ll probably find plenty of fodder for your winter display genius. Go to the arts and crafts aisle and look for white feathers. Now, look for glitter glue. Use the same fishing line you did for the cotton ball snowstorm to hang them and you have a surprising effect which is outside-the-box.
Secondhand shops are another great source of inspiration. Often, you’ll find old doilies nobody wants here, bundled for a very small price. Buy them! Now adhere them to your window in the shape of a Christmas tree or snowman and voila, you’re a visual merchandising superstar.
Consider yourself crafty, or have kids who are? Decoupage snowflakes are a folksy alternative to secondhand store doilies. If your kids make them, that’s another wrinkle to your efforts – telling your customers about it. Your kids might also want to help with constructing paper garlands, or popcorn and cranberry ones.
With a little imagination, the sky’s the limit.
Use words.
Your winter display can become even more fun, with the addition of a chalk board. Write the words to seasonal songs in fancy script on the board, decorating it with a doily or two. “Baby it’s cold outside”, or “the weather outside is frightful”, becomes an entertaining display element.
Even standard merchandising supports (as found in the trusty dollar store – yes, we love that place) like pre-printed “open” and “sale” signs can be customized to create another dimension to your in-store merchandising. Adorn them with LED lights in the shape of icicles or stars and create something from next-to-nothing.
Create a world.
Your window is an opportunity to create a branded environment for your products. Using simple materials, you can make magic from basic items. Consider an enchanted winter forest, lit by twinkling LED lights. The trees are bare branches, which can be found just about anywhere, lying on the ground, doing nothing. 5 to 10 of these make a small forest. Arrange them around your merchandise, displayed in mounds of packing popcorn to imitate snow.
Back to the secondhand store. Create a scene of a vintage Christmas using period ornaments that older people will recognize as those of their childhood. This is especially effective if that’s your target demographic, or if you’re a toy shop frequented by doting grandparents.
Clip Strip Corp. is a leader in innovative retail POP supports.