Many retail businesses mistakenly assume that by merely displaying their products in a random fashion on the same old mannequin, they will yield a high level of return for those items. In today’s market, it is not that easy. Instead, try focusing on exactly who your target customers are. What does the modern consumer like, and what’s in season? How can your merchandise displays aid them in the decision to come inside? Then create thoughtful arrangements with your visual merchandising skills and be sure to cater to those demographics, and trends in your displays. The result will be much more fruitful. The amount of impulse buying will rise, as will the level of customer engagement.
Make your displays pop!
We mentioned the importance of deliberately focusing in on exactly what you are trying to portray in your window displays, but how? For starters, make sure that your display pops enough to make a quick impression for the viewer, and also has a singular focal point. Emphasize the accentuated area(s) with directional lighting if possible. Add texture to the area that you want to stand out, or conversely, add texture to its’ surrounding areas while letting it stand-alone.
Be bold, and tell a story!
Don’t hold back. If you have an idea for your window display but it seems kind of out there, run with it! If possible tell a story with it. A story can inadvertently reach a customers’ nostalgic side, or perhaps their adventurous spirit. Anything to make them touch on their own experiences or imagination will greatly help to personalize the display for them.
Speaking of Personalizing it…
Take into account important factors like exactly whom you are trying to attract with this display. Consider your target customers’ gender, physical stature, age and economic status when creating the theme for your window. Think about methods that appeal to them in a way which makes it seem like the product was made specifically for them. This will help increase their level of customer engagement, and it is also a great way to add personal value to the product for the shopper.
This is the face of your business on the street level
Think of the display as your businesses’ billboard, and you must say everything you are trying to say from a retail marketing standpoint, in a single instant. One second is the precise amount of time you have to grab that shoppers’ attention. It must accurately represent your business as a whole, but still be exciting enough to retain the attention of the casual shopper.
A proper window display can have several effects on store visitors. Essentially, it will create the first impression for customers as they enter your shop. This will help set the mood and should reflect the brand. Some window displays can be so influential that they draw in passersby, as well. The ability to attract the person who wasn’t planning on coming in means generating more store traffic, sales and revenue.
Be sure to complement your next-level displays and stylish mannequins with an attractive banner. These may be used to associate the merchandise in your displays with events and promotions. When a customer connects with products in your window, a well placed banner with an effective call to action may be all that is needed to draw them inside to purchase.
So where do you start?
Brands will often provide window display services for retail stores. This can be a simple way to ensure the task receives proper attention. If you prefer to be involved in the process, then we suggest following our previous visual merchandising tips to design an attractive display. Then utilize a ceiling banner holder to display your banner with a touch of classic elegance. Finally, maximize the efficiency of your space with ceiling hanging hooks that allow you to hang items from the ceiling. C Hooks by Clip Strip Corp. can connect to a wide variety of ceiling connectors and are available in multiple sizes depending on your specific need.
Remember that a little creativity can go a long way.
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