Relevant marketing messages is a crucial issue nowadays; taking the form of ads, most often it annoy consumers rather than rely message. Thus, they were being fought by ad blockers and silent protests which could affect businesses.
We have to realize that a message only becomes helpful when it’s relevant. This is why the concept of omnichannel marketing is important. This is what will allow you to create not only relevant but personalized messages that customers will receives just at right time through the best channel. Omnichannel marketing is backed by studies proving what it can really do for the customers.
So, How can you now boost your Customer Relations with Omnichannel Marketing?
According to research, over 2 billion messages sent over the course of 2018, and there is also a study how omnichannel impacted both marketers and consumer habits. In a report, there is a full analysis and statistics on ecommerce-focused messages in omnichannel marketing, automation workflows, segmentation data, and email marketing. As it turns out, there are a ton of great reasons to adopt an omnichannel marketing strategy, and now we have the numbers to back it up.
Higher Engagement & Purchase Rate
Engagement between campaigns using three or more channels and those using just one channel will show that omnichannel campaigns were clearly better in prompting online customers to engage. This means using more the one channel would also lead to more engagement as customers would have more opportunities to engage.
When interacting with an omnichannel campaign, customers tended to engage more with each channel used in that campaign. Engagement rate isn’t the only metric boosted by three or more channels. Omnichannel campaigns earned higher purchase rate than single-channel campaigns. Not only were ecommerce customers ready to engage with omnichannel campaigns, but these campaigns directly influenced purchase decisions for these customers.
Marketers Retain More Customers
Data proves that Ecommerce marketers using three or more channels in their campaigns earn more customer loyalty than single-channel campaigns. Customer retention for single-channel campaign marketers was only at almost 35% while marketers using three or more channels enjoyed almost 70% customer retention rate. This says that there’s about 90% higher retention rate for omnichannel campaigns.
So, when you use multiple digital channels to reach out to your customers, they tend to respond better to it because your products and brand is more visible where they are.
Marketers Earn Higher AOV
Experts will also tell us that customers who interact with an omnichannel campaign with three or more channels are more likely to engage with those channels, purchase, and come back for a repeat purchase. These same online customers are also more likely to spend more when interacting with a campaign that has more than one channel.
The average order value (AOV) of customers interacting with omnichannel campaigns earned 13% higher AOV than single-channel campaigns. The AOV for omnichannel campaigns using three or more channels is said to have about $66.31 per order.
All this data and report tells us that when using omnichannel marketing in ecommerce, customers engage and purchase more often. Omnichannel campaigns also improve customer retention in ecommerce and with omnichannel campaigns, customers spend more when they purchase.
These benefits are truthful and shouldn’t be shrugged off. It’s real that customers are now looking for a personalized omnichannel experience online, and as soon as they find it, they would be ready to purchase with the ecommerce brand providing it.
Regardless if it’s through purchasing, coming back more often, spending more, or a combination of the three, it’s undeniable that this is what the customers expect from us. This is how we will earn their loyalty.