While it’s said that a picture’s worth 1,000 words, in the online world imagery isn’t enough. Great quality pictures of your products are certainly part of the mix, as online culture is highly visual. All the same, if you’re relying on images to sell your products, you’re not doing all you can to drive the people looking at those pictures to your store.
Written content is a key strategy for marketing what you’re selling and some of that concerns rich product descriptions. This is a content marketing strategy you need to know about and employ. Here’s our take on why you need more than just images to sell your products.
SEO – your best friend.
Search Engine Optimization is your best online friend. It’s how people find you on Google and other search engines. The “optimization” part happens when you write keywords into your text to ensure you have a respectable ranking, making you easy to find.
If you don’t understand SEO well, calling on the services of someone who does to write your copy is a great idea. Many retailers miss this part of the online puzzle, but it’s so crucial to understand, if you want potential customers to know you’re there.
Images can’t do that. SEO can and using often-searched keywords connected to the products you’re describing is how you get there.
All your products should be featured with descriptions. Even a brief product description can drive traffic to your page and subsequently, shoppers to your store.
Words matter.
Online marketing is dependent on words. Images are important, because they get attention, but they don’t drive traffic. Only words can do that. Many retailers are convinced that photographs are the most important element of their websites, but that’s not the case.
Successful online marketing considers the value of words – something retailers hoping to have a robust online presence that’s visible by merit of its search engine rankings, need to embrace.
If your current website doesn’t feature text descriptions to go with all those arresting images, your results are going to be underwhelming, to say the least. Get those descriptions up, written with SEO in mind and watch your page visits (and sales) soar.
SEO plus.
Visuals only tell part of the story. Because shoppers online can’t have a tactile experience of the item displayed, they need more information about it. What does it feel like? Are the shoes made of “supple leather”? Is the camera case “sturdy and practical”?
Your product descriptions can make a tremendous difference in online conversions, providing customers with the information they need to make a buying decision.
Is it time to give your online presence the SEO and informational ballast of written descriptions? Oh yes, it is! Online retailers who invest in adding product descriptions to their online presence will reap tremendous benefits in terms of sales by adding this crucial feature.
Clip Strip Corp. is a leading-edge innovator in retail POP display support products. Contact us to find out more.