If you felt a little sheepish reading the title of this blog, then we’re going to guess it was quite awhile ago. But here’s the thing – shoppers don’t just come into your store to buy. They come in to enjoy the experience of being there.
A stale sales floor discourages repeat custom. Blunt? Perhaps, but it’s also true. Your customers may love your products. They may enjoy coming to your store. But when they come in, they want to see something new; something they haven’t seen or maybe haven’t noticed before.
Keeping on your retailer toes means keeping your floor fresh and interesting. Let’s review some of the ways you can achieve that.
Signage improves sales.
When men go shopping, they tend to be on a mission. They want an efficient experience that gets them what they need and out of the store as quickly as possible. For this reason, they depend on clear, directive signage to achieve their mission.
Women, on the other hand, read signs, but they’re much more interested in the overall experience and the potential it holds for discovery. Offering them signage is a way to alert them to offers they may not know about, new products and promotions.
Clip Strip Corp. is a leader in POP signage that creates a consistent, professional look for your sales floor, while offering shoppers clarity and needed information. Almost 3/4s of purchase decisions are made on the sales floor, so signage which is clear and consistent with your brand supports those on-floor decisions.
Planning and themes.
“When did you last make a major floor move?”, is a question intended to shake up your approach to your store’s sales floor. Part of that shake up should be in the planning, itself.
Creating a calendar incorporating seasonal events, promotions and major merchandising themes is one way you can keep your displays fresh and engaging. Seasonal themes are a given, but other thematic devices should also be used, according to what you’re selling.
If it’s women’s clothing, then create a theme based on a major fashion trend. If it’s toys, create a theme based a type or manufacturer of toys, with the focal point being a product you know can move, when featured dramatically.
Make planning a habit when creating your in-store displays and unleash your creativity in ways that will not only make your store a fun place to visit, but a preferred place to purchase.
Clip Strip Corp. – POP goes your floor.
Clip Strip Corp. is a leader in innovative, quality Point of Purchase signage and display supports for retailers like you. Your customer experience improves when you keep your sales floor teeming with interest. But Clip Strip gives you what you need to refine that experience even further.
We bring your retail store consistency and professionalism with leading edge retail merchandising tools that create exceptional consumer experiences, helping you build your customer base and improve your sales figures.
Contact us to find out how we can make your sales floor POP.