We are days away from this year’s holidays, but with the ripple effects of the COVID-19 crisis, it is still uncertain if business can expect a promising amount of shoppers. With online shops available everywhere, brand sales can perform close or even beyond the previous years.
To do this, retailers are required to implement new strategies to inspire customer loyalty and relieve their stress from the pandemic.
According to experts, the expectation of consumers on retailers is high in terms of offering safe and convenient shopping. This includes measures that improve safety. Meanwhile, clear product descriptions and fast checkouts are what shoppers are looking for online.
Even if you are confidently established already, physical stores are not enough if one likes to grow their business. One of the recommended strategies is to make use of omnichannel technology especially digital platforms where they can offer their products.
There’s an emerging advantage for new retailers because studies showed that a majority of customers are more likely to try on new brands. That’s why developments are necessary if old businesses want to keep up.
Being more agile and flexible in meeting consumers’ demands is also a must. This is a crucial step towards progress. Here are some additional ways on how to improve the retail experience:
Service Comes First
Part of making room for quick and easy shopping is offering multiple order fulfillment options. This would help build loyalty at a time where customers are practiced by shutdowns caused by the COVID-19 pandemic to switch brands where there’s greater value and convenience.
Its logic is basic. The easier it is for them to buy the products, the more likely for them to buy again from that same brand. Regardless of the strategy is through home delivery, online purchase, or pickup, the ideal result is that new and old shoppers will become enticed to buy.
Combined with creative approaches, such as conversational commerce through apps, there will be more completion of purchase transactions.
Set the Mood
Customers going in-store are more anxious and stressed right now compared to previous years. But a simple remedy is to make them feel comfortable by setting a soothing environment. The right type of music can greatly impact the overall experience. This can also be applied to apps.
Understanding your target customer base is the key to determining the right type of music which will have a positive effect on the customer experience and eventually lead to higher sales and engagement. Choosing tunes that are appropriate for the holiday seasons can also help as it can give a feeling of excitement which is normal to everyone when there’s an upcoming occasion.
Rise of New Norms
Offering personalized virtual experiences as a substitute to old traditions which are not applicable anymore, is a good move for many retailers. Using technology to execute strategies such as virtual letters or video messages from Santa Claus, is a big plus especially to kids. It can bring your brand closer to your customers and they can have a positive feeling resulting in purchases.
Being family and child-friendly at a time of a very difficult time is the best way to show that your customers matter to you. In addition, this can create a fresh experience and give them new holiday memories that they can cherish despite everything that has happened.