clothes store wall display

Ways to Stage Wall Mounted Retail Shelving

Clip Strip Corp. Visual Merchandising Leave a Comment

Your store’s wall space is prime real estate.  There are so many ways to stage wall mounted retail shelving and maximize the use of every possible inch of your store to market your products attractively and intelligently.

You can create visually appealing displays which use your wall space to its best advantage.  Here are some savvy, fresh ways to stage wall mounted retail shelving.

Distinguish want from need.

Customer need is your bread and butter, but customers want things, too.  That means using wall mounted shelving to highlight items your customers may not even know they want, yet.

Give articles of desire pride of place in your store.  When your customers come in looking for the things they need, they’ll be much more likely to see the things they want, when they’re featured prominently in a well thought out display that helps them be seen.

Wall mounting isn’t all about shelves.  There are so many unique types of display options out there to pique your creativity.  Consider crating of various types, or pallets.  If options like these work with your branding, all you need is interesting ways to arrange them which draws your customers’ attention to that bright, shiny thing they may want, but don’t necessarily need.

Lighting.

Part of your staging efforts must involve lighting to derive optimal impact for those products you’re using wall mounted retail shelving to highlight.

Lighting which offers you flexibility is always best in retail outlets, with fixtures that swivel, according to what you want them to illuminate.  Lighting can make the difference between a boring display and one which catches shoppers’ attention.

Avoid excess.

While we all love abundance, too much of a good thing can kill your staging.  Place too many items in your wall mounted display and you’re confusing the message.

In-store messaging, to be effective, should be clear and simple.  Don’t muddy the waters by employing multiple elements to compete with the subject of your display.  That subject should make a clear statement, readily intelligible to your shoppers.

Clean and crisp is always best, for effective staging.

Small things matter.

Ways to stage wall mounted retail shelving should also include featuring smaller items.  For example, in a clothing shop.  Belts, wallets, scarves and ties can find a home in effectively organized wall mounted shelving.  It highlights them in a way which speaks to consumers by setting them apart and getting their attention.

Need is at the center of your retail outlet, but want it where the profit is.  Getting peripheral items in the spotlight ensures healthy sales and consumers who engage with what’s on offer, while they’re admiring the creativity you’ve put into staging.

Placing products which represent consumer desire in your sector in a position which makes them more noticeable, is how your brick-and-mortar will continue to succeed.

Wall mounted shelving with Clip Strip Corp.

Clip Strip Corp is a leading-edge manufacturer of premium retail POP display supports.  Our products recognize and answer the need to use your wall space innovatively.  Contact us.

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