People like to think they’re impervious to advertising and marketing. But the truth of the matter is that most consumers can be reached via some simple triggers.
Triggering the buying impulse is intimately connected with the same thought process which leads people to pretend they’re not conditioned to respond to certain triggers. They want to be “special”. They want to be “in the know” and they want to feel as though they’ve obtained something everyone wants, but doesn’t have.
And that’s the key to understanding consumer behavior – people want to feel they’re first in line and know something others don’t. Successful marketing triggers work from that knowledge and it’s highly effective.
Let’s talk about triggering the buying impulse by following some simple guidelines, outlined below.
The free gift.
They say there’s no free lunch, so what’s better than offering consumers something free with their purchase? People love to break the rules and the time-honored rule about the “free lunch” is the reason a free gift can trigger impulse buys.
Online giant, Amazon, uses this technique. When a product is selected, the “free gift” offer will pop up. Also in play is bundling, which offers additional items at reduced cost. If you’re an omnichannel retailer, applying this model to your online merchandising can bump your revenue by 10-20% and that’s not peanuts.
Needful things.
Everyone needs socks. That’s a given (especially right now, as winter closes in). Offering these and other needful things at a discount easily compels impulse buys.
Shoppers need them. You need to move them. Featuring items necessary to your shoppers at a reduced price is an excellent way to clear out inventory that’s taking up space in storage.
Don’t miss out!
Time-limited offers appeal to the psychological tendency to not want to miss out on something important. Urgency, coupled with a limited supply of what your featuring appeals to this tendency.
Add to those qualities a high value to the consumer (whether monetary or psychological) and you have a winning item that will trigger impulse buys.
Popular? Sale!
You’re already tracking your best-selling products, so putting them on sale is a baby step toward increased sales revenue, driven by impulse buying.
Omnichannel retailers have the jump on this tip for triggering the impulse buy. Your social media platforms, shopping app and even Beacon technology can be used to alert consumers that their favorite products are on sale. That alone can get them into the store and purchasing what you’ve got on offer.
Clip Strip Corp.
As an innovator in retail POP display products, Clip Strip Corp. has been creating and manufacturing superior supports for retailers since 1980.
That’s almost 40 years of experience bringing retailers quality accessories and display supports. With that experience comes a desire to make life more profitable for retailers by offering them the display options they need for success in an intensely competitive market.
Because we’re leaders in the market, we’re always coming up with something new. That’s how we got our start and why we’re still in business after almost 40 years.