Many consumers approach shopping in a highly-organized manner. They create shopping lists, then resolve to purchase listed items in a systematic way. Time is of the essence to the modern consumer.
Reactive impulse purchasing still has a place in even the most organized consumer’s shopping experience. The trick for retailers is understanding the triggers for reactive impulse purchasing, displaying product with an eye to those triggers.
Sign holders which bring attention to promotions likely to trigger impulse buys are what modern retailers are using to approach customers proactively. When consumers detect benefits in purchasing an item that doesn’t appear on their shopping list, several criteria must be met:
- Monetary – savings to be had.
- Premium quality – promotion creates access.
- Convenience – promotion creates urgency.
By making your promotions highly visible to shoppers, their attention is gained. This allows you to speak with few words to let them know they’re going to save money, while taking advantage of an opportunity to buy a premium product they wouldn’t normally consider purchasing.
Here are several leading-edge ways Clip Strip can help you make it happen.
Dump Bins and Corrugated Floor Power Panel Displays.
These are merchandising powerhouses when it comes to reactive impulse purchasing. Placed strategically for maximum impact, shoppers can’t miss them. They draw interest almost immediately, with the promise of a premium product at an attractive price.
With three sizes of dump bins available for a variety of product sizes, we have more of these currently in development, promising retailers even more merchandising flexibility.
Clip Strip® Brand Merchandising Strips.
Clip Strip® Brand Merchandising Strips bring the “POP” you need to attract consumer attention. These revolutionary retail displays were invented by our founder, Edward D. Spitaletta in 1980. He had a vision of creating a POP display that used no floor space and created sales opportunities in places they hadn’t been before.
Especially adapted to support reactive impulse purchasing, these unique displays place your product anywhere in the store, with a variety of options for hanging them, depending on the surface involved.
Roto™ Pop Clips.
These point of purchase merchandising aids rotate to ensure that your message doesn’t get lost in the shuffle. Attaching to virtually any surface (with versions employing suction cups and magnetic bases), the Roto™ Pop Clip is an innovative way to reach impulse buyers.
Counter or display top sign holders.
These sign holders are a highly effective method for alerting shoppers to what’s in store. In the case of reactive impulse purchasing, these send your customers an urgent message about promotions they need to know about.
For flat surface displays, Clip Strip offers a full range of effective signage solutions that sends your message professionally and consistently.
Proactive consumer outreach.
Even the most organized consumer wants to know when there’s a great deal to be had. Clear signage that alerts them to these deals is how you reach them.
Clip Strip is the point of purchase leader, offering outstanding sign holders and POP merchandising support products. Contact us to find out more.