It’s that time of the year again, where people are marching by in parades and gulping pints of beer with faces painted in emerald hue. St. Patrick’s day is less than a week away and everyone is a little Irish.
This Irish holiday may benefit bars and venue spaces, but truth of the matter is, most retail businesses will take advantage of this day in one way or another. St. Patrick’s Day may not be as popular as compared to Valentine’s day for gift giving, however, according to the National Retail Federation, it is still a significant event as Americans are expected to spend $5.9 billion to celebrate the holiday this year.
As a retailer, holiday themes are a great way to attract consumers and provide incentive for repeat customers. No matter how small your business is, you can still be ahead of the game, as consumers prepare for this green holiday to celebrate.
Here are some marketing and promotion ideas to try to get that “Pot of Gold” this St. Patrick’s Day.
Offer Lucky Discounts
One way to drive customers to your store is by offering them a discount. Wearing green is a remarkable symbol of St. Patrick’s Day. So, offer a discount to customers who are celebrating by wearing something Green. Just be sure that prior to the big day, you promote this offer on your social media channels and other platforms.
Get the most out of your retail store this St. Patrick’s day through your window and in-store Displays
The single most effective way to let your customers know that you are celebrating the holiday is through your retail window. Decorating your window and the entire store with the right and proper green embellishments is enough to show the holiday spirit.
If you have products that are green or somehow related to the holiday, make sure you put them in the front and in the center where your customers can notice easily.
Coupons will help save the day
Another way of attracting customers to your business and enticing them to get to your doorsteps is through offering them coupons. New and loyal customers will be captivated and they can pretty much use this on top of their additional “already existing discounts”. Customers love additional discounts. We love them, don’t you?
Offer a One Day” Green” Sale Event
Customers love anything on sale. Retailers can set up a one-day event sale enticing customers to get into your store. For example, a St. Patrick’s Day sale, where customers can get 15% off on selected items. This might also trigger customers to buy other-non discounted items too.
Create a Fun-Themed Contest
Contests are a fun way to build unique interaction between you and your customers. One example is by encouraging customers to say the name of your company in a cool Irish accent or something like the popular “luck of the Irish” in exchange for a free gift, coupon or discount. This will create a “buzz” about your business or product.
The Power of Social Media
Social media is a powerful tool to connect with your customers. Promoting holiday-themed content has a better chance of going viral and the commotion it creates will help in attracting new customers to come into your store, therefore an opportunity to boost sales.
One perfect example is encouraging your followers to show off their best St. Patrick’s day outfit and post on your social media channels. Another is by holding a St. Paddy’s trivia contest with your followers. This will not just create a buzz, but will also increase engagement with your consumers.
St. Patrick’s day is definitely not a gift giving holiday, but a fun and inexpensive celebration where people of any age can participate in. Be sure that on top of everything you will do, instill fun and ensure that your customers will have a good experience out of it.