When it comes to shopping preferences, men and women are actually taking different paths for such genders react inversely to technologies. In reality, in accordance with the findings of the study, men are less likely to indulge in disruptors such as mobile shopping, Amazon.com, discount retail, and the like than women.
Not to mention, 44% of the study’s male respondents said—non-verbatim—that “being able to touch and feel a product as the main driver that takes me in-store.” While on the other side, the same sentiment was shared by only 33% of women their respondents. Unexpectedly, the finding reveals that men are much more likely to complete a purchase at full-priced retailers which posted 42% than discount retailers that gathered 18%. On the other hand, women have a high level of probability to shop at discount retailers which posted 38% than full-price retailers, 31%.
In addition, only 22% of the survey’s male respondents said that they often shop through mobile devices which is considerably far less than that of women with 40%. Also, only 46% of male respondent are regularly doing their shopping on Amazon while women posted 60%.
Well, with all that being said, amid the struggles the retail industry is currently facing with regard to the consumer references, the result actually illuminated the goodness of knowing schemes on how products are dispersed between stores and online to the retailers.
Women are Notable Online Shoppers
Men are not just “shopping less frequently” than women, they also do lesser purchases. 67% of the survey’s male respondents completed two or fewer purchases through a mobile device within the month prior to the month when the survey was made—it was elbowed buy women’s 62%. Furthermore, 22% of women completed five or more acquisitions on Amazon within the month prior to the survey, while only 14% of men did the same thing.
Men Don’t Usually Check Price Tags
The survey revealed that only 21% of men regularly use mobile devices to actually differentiate the prices at the time they are in a physical store while 31% of women did the same. Also, 54% of men say that they review online for products and prices before they go out, canvass, and purchase somewhere else, while 67% of women did the same.
Women are Into Discount Retailers than Men, But Online Discount Retailers are having its Toll on Men
According to research, top discount retailers see certain female inside a store as a client. 13% of men respondent says that they regularly visit TJ Maxx compared to women’s 30%. On the other hand, since 30%of male respondents regularly shop at online discount retailers, it can be safe to say that online discount retailers are actually gaining a pull with men compared to traditional brick-and-mortar discount retailers which just posted only 22%.
Of course, understanding and mastering the preferences and pricing will still be a demanding and tough test considering that the tastes of consumers constantly changes. But though, those who are capable of understanding that “mind the gender gap” by reaching out consumer-driven information to deliver distinguished and unique merchandises that are rightly and justly priced will be of a great plus amid these swerving shopping behaviors.