Brands, content creators, and streamers also have the opportunity to earn more by selling their own Merch aside from their main content or products. But aside from additional revenue that it can gives, Merch also keeps their fans closer to them. It becomes a symbol of their loyalty and enthusiasm. But most importantly, it serves as one of the last ingredients to having a long-lasting relationship.
As for you, it is an avenue to unleash your creativity and give your fans fresh experiences apart from what they felt with your content or products.
Encourage Audience Participation
As soon as you have already built your brand or influence, audience will feel more comfortable and willing to express their feelings and insights. Their interactions may have also given birth to expressions, feelings, running jokes, and quotes that you can use as merch ideas. However, what can be more effective is if you ask your audience about what they would actually buy.
Asking the audience what they want is a wise move; you can even let them decide between several options. You can find out their preferences through IG stories, email, communities, or even texting.
Welcoming your audience’s feedback will make them feel that they belong and they are a part of the process of creating your products.
Maintain the Originality and Uniqueness of Your Products
Many companies are available to offer their service and design to your Merch, so you are free to hire anytime. However, we recommend taking on the design yourself, if you can. It is better to source your own designs, because no one knows and understands your brand far better than you. This is vital to preserve the identity and authenticity of your products, making sure that they are really relevant to you. This is one of the keys to ensure your fans will patronize your products.
Integrate your products into your content
One of the best ways to promote your merch is through social media. This works especially for content creators. Using different platforms, you can expose your products and merge it to creative concepts and posts. Here are some examples:
On Instagram, you can make your own Insta shop through your profile by tagging your items in your posts and stories. While in Youtube, you can share links your products in your video description or cards, with a message asking your fans to try it. As for TikTok, you will need the help of TIkTok creators who you can partner and ask to create content using or showing your merch. If you have a separate website or blog outside your store, you can also put a buy button and embed your products or collections there as well.
Spark your fan’s excitement through pre-sale
A pre-sale campaign works magic for new products such as merch. Through it, your fans will have the chance to get their hands on your product before it even gets out. The benefit of it in your part is that you can already garner demand even before taking in stock and it creates a sense of urgency or exclusivity to encourage fans to purchase it immediately.