Every business has two kinds of customers – external and internal. In the case of manufacturing, your employees on the shop floor are key consumers of your company brand and through that brand, messages supporting workplace safety.
How manufacturing companies build strong branding and promote safety, is by using an intentional strategy of communication. Strong workplace branding builds a workforce which is invested in your brand and its mission. It’s also the basis for promoting workplace safety and minimizing accident and injury in the workplace in a pro-active way.
Pride and loyalty.
When you effectively promote your brand to your internal customers, you’re building employee pride and loyalty. The more they know about who they work for and the more effectively the message of your brand’s mission is communicated, the more intense that effect will be.
Strategic messaging which imparts information about core values and your enterprise’s commitment to employees creates a two-way channel. Information flows outward to employees and is returned to the organization as individual investment in the brand.
Strong branding in the workplace cements the relationships you need most to succeed – those you have with the people who work for you.
Strengthening the connection.
Manufacturing companies must adhere to government regulatory regimes, but they don’t have to settle for signage provided by government for communicating safety information to employees.
When that crucial and required information is branded, it becomes a message from you, as the employer. There’s an element of friendship in this approach which can’t be ignored. You’re sharing safety information with your people because you care about their health and safety. You, personally, don’t want to see them get hurt.
That takes the message of workplace safety from the realm of government-mandated obligation to that of genuine concern. Weaving your branding into signage promoting worker safety creates a stronger connection between the company and its workers.
And that connection translates into retention of key staff and skilled labor.
Outreach to external customers.
Your external customers shouldn’t be left out of your on-site branding strategy either. A visit to your showroom should inform them just as intentionally as your employees are informed on the shop floor.
Sharing the safety message with external customers is an effective public relations support which makes it clear where your priorities lay. An employer who makes safety the centerpiece of an on-site signage strategy, promoted as a pillar of your mission and core values, sends a strong message about the quality of your operation.
How manufacturing companies build strong branding and promote safety is to weave the brand, its mission and values and safety information into a fabric which tells a story about who they are to external and internal customers alike.
Clip Strip Corp.
Since 1980, Clip Strip Corp. has been an innovator in effective, branded signage. With a range of high quality supports and in-house printing, you retain full control of your messaging. We design, develop and test new products continually to meet the exacting demands of our customers.
Contact us to find out more.