Parents are busy people, especially when the kids are very young. They’re also highly sensitive to price points, accessibility and branding that appeals to them.
These are shoppers looking for an easy, “in and out” experience. With kids in tow, shopping can be something of an ordeal, so whatever retailers can do to make their lives easier is going to be appreciated and inspire loyalty.
Following are some key insights on how busy parents shop and when they buy.
A huge market.
When mom and dad shop, they don’t kid around. Sales by moms clock in at almost $2.5 trillion every year, because moms are responsible for 85% of buys for the household, from groceries to cleaning products to a variety of purchases specifically for the kids.
Savvy shoppers.
Parents are pressed for time. If mom and dad are both working, they’re focused when they shop. They know what they want and where to get it. Highly mobile, they’ve got shopping down to a fine art.
Rare moments of quiet.
Parents are most likely to shop when they have a rare moment of blessed quiet. At Clip Strip, we suspect this accounts for a lot of karate and ballet lessons. After school programming gives parents an opportunity to shop while the kids do whatever they’re scheduled to do.
Retailers, then, need to think carefully about hours of operation to accommodate busy parents. When the kids are at hockey practice, or participating in a martial arts class, it’s prime time for mom or dad to nip out and grab what’s required. Being there for them is a retailer’s first order of business.
Ease of experience.
Regardless of what corner of the market your outlet occupies, making life easy for busy parents is something they will love you for. That means that when they come into your outlet, they should be able to find what they need in short order.
Junior’s karate class only lasts an hour, so they’re racing against the clock. Anything you can do to make their retail experience easier is going to be noticed. That means clear, consistent signage and displays that feature what they’re looking for.
When parents buy is when they have two minutes of peace to rub together. Making those two minutes pleasant, accessible and simple is what you’re there to do.
These key insights on how busy parents shop and when they buy are crucial to understanding this demographic. When retailers can actualize these insights by creating an accessible shopping experience that honors the scant time busy parents have to shop, they’ll inspire loyalty.
Reviewing your sales floor with this demographic in mind positions your outlet in a huge market as resource parents can turn to. Walk around your store. Ask yourself, “Am I making life easier for busy parents, with this signage/display?”.
Look at the hours you’re operating. Are those hours offering mom and dad accessibility when they need it most?
Contact Clip Strip Corp. for leading edge retail POP display supports.