This year has been a good year for many social savvies which paved way to their rise as Youtube bloggers and influencers. Although many of them just want it for the fame and fun, some of them also have the purpose of engaging into Youtube to earn through sponsored advertisements and commercials.
As a business owner, it is a good strategy to invest to Youtube advertisements using Youtubers as your market influencers. Compared to traditional marketing, it is just like hiring a celebrity for your brand but with cheaper and more worthy price as well as a wider range of audience which can even go worldwide. The power of the internet has provided you with limitless opportunities and the only thing that you need to do is to look for the best personality for your brand, settle a good deal and let him do the work.
When advertising through Youtube, all you have to do is to pay the person so that your commercials and ads can be put along with their videos. It is like traditional TV commercials but it can be played even up to a million times. Because every time someone plays the video of your Youtube personality, your commercials will also be viewed. There are options where your video cannot be skipped before the actual video is played. This one is better because the viewers are required to watch your view the advertisement video first before they can view the video that they want. The only difference is that this video should only last for a couple of seconds to not bore or annoy the viewers.
To reinforce it, you can also back it up in Facebook and other social media sites where the videos from youtube can be shared. Remember that the more influential your Youtuber is, the more people can view your advertisements which in turn can make your brand more easier to recall and recognize and can even encourage the people to buy.
You have to keep in mind that there is a waging battle and tight competition nowadays a spot to be the most influential and famous. There are a lot of potential personalities around which you can choose to advertise your product and services. But my tip is look for someone who’s just starting but holds the potential to be known and famous. That is better than to choose someone who’s already known because it will be easier to negotiate a good and favorable price if you invest on starters and newbies. As they become more known, they carry your brand with them. That is what will market you to the world.
Another strategy can be is that if your product and services can actually be used by that personality; why not make him an endorser of your brand? So, all who follows and idolize that person will also be encouraged to patronize your brand.
The world is changing constantly. Technology is advancing and developing rapidly and it’s time for you to be wiser with your business and take advantage of the times for your brand to be carried to the top by the social media personalities along with the current trends that they influence.
Comments 1
Great article. Learned a lot.