Many people think that Instagram is only for the rich and the famous to share their glamorous photos and videos. But just like other social media sites, there’s business that you can derive out of it. Even as a small business owner, Instagram posts can be a flexible format for your products and your brand, whether you choose to invest in higher polish or embrace a more organic approach.
So, if you’re not making and sharing content such as videos on Instagram, you could be missing out on connecting with tons of new potential customer especially because most people are already exposed on the social media. Don’t worry, using Instagram as your main platform won’t limit you there. In fact, producing and posting contents from here can serve only as a jumpstart as it can be shared through Facebook and Twitter.
Instagram videos can be posted either on your feed or on your stories which only lives within 24 hours. You can start by posting simple promotions through that to test if your approach and content is effective to entice people and to get feedback if possible. Don’t worry, these Instagram videos don’t have to be expensive, complicated productions either.
In fact, videos shot on a budget can often appear more authentic (and be more effective) than high production videos. You can shoot compelling videos for your brand’s Instagram page on just a smartphone, with the option to edit it using Instagram itself, a computer, or a variety of useful mobile apps.
To start understanding about it, know that there are two main styles of videos that you can share on Instagram. One refers to quick and authentic content while the other is more on the high production and promotional.
It is highly suggest that at first, use quick and easy to make videos first; one that is only shot at your office, on location at your latest pop-up shop, or at an event that your brand is attending. Process it with light editing on your mobile device just to let your audience know your brand is authentic and approachable. It may not be as polished as the usual marketing videos we see online. But it can also gain a lot of engagement because it feels authentic and at home on the platform.
Later on, you can make contents that can be used and reused over time. That is as soon as you have the resources to shoot footage with high production values or have access to high-res footage from an event or advertisement shoot.
While when it comes to content, make sure that it reflects the core values of your brand. You can start by making an origin story about the start of your company, or a branded content that shows your core product line. This kind of footage can be edited and polished into evergreen content that can live on all your social channels and as marketing materials elsewhere for a long time.
Starting from this, your engagements would rise and your followers would increase. You can then start adding additional ads from other products and business that will also give you additional revenue. You can also place ads on other videos especially of well-known people such as influencers to reach more people and make your brand get known even more.