The modern day has changed the world and has brought a multi-channel of purchase readily accessible to anyone. This has created an impact to the retail industry and has given the customers plenty of choices for their shopping and purchase. This also resulted to a tighter competition to the retailers.
As we all know it, trust is a crucial factor in the industry because it will define the customer’s actions and decisions towards your brand. Being able to achieve this Holy Grail will surely give any retailer the advantage of getting a closer step to the business’ success.
But, how do we exactly achieve such thing?
It is a tough battle and there are a lot of things that you need to do and handle properly for you to be able to gain the trust and loyalty of your customers. So in this modern world, you must know to be competent with regards to the use of the available technology to make every purchase and marketing experience remarkable to your prospects starting from their first glimpse of your website.
Professional Site Design and Performance
Aside from the brick-and-mortar, you will spend most of your time and interactions with your customers online because this is the most efficient and convenient platform that both retailer and buyers can use anywhere around the world. The first thing that you must keep in mind is that it all boils down to the totality of user’s experience. This will define the direction of your relationship with a particular shopper. Failing to establish a good relationship and experience can lead you to the end of the line. However, being able to accomplish and perform good at this task will open a lot of opportunities for you and your shopper you can improve this by conducting user experience testing and research.
The golden rule here is: “Avoid a weak website performance.”
Also keep in mind that when publishing content for your customers, you should be engaging, authentic and helpful to them as well as be relevant to your business and customer.
Also beware of the no-no’s and avoid content that is purely self-serving and sensational.
No clickbait!
Instead, have a trustworthy search engine. Remember that your customer’s first impression of you is often through a search result on their favorite engine. It’s crucial to consider this as a point to start building trust online.
Start with your Page Title: Consider how a customer uses a search engine. Most shoppers often type in a question or keywords describing what they’re looking for. This is where you can use your page title to answer your customer’s question. Don’t focus only on SEO value, but provide the customer value as well.
Your Meta-description is also crucial. This is where your customers will see the description under your title. This is a key to build trust with a potential customer by using human language, making it straight to the point, clear and concise. Make sure that you will set the proper expectation of what’s to come if they click through to the next page. Also, it could help a lot if you could put something that will persuade them to keep going on. Perhaps a combination of rhetoric and creativity would do it.