In the E-commerce Industry, having website traffic is one thing but making actual sales is another. It doesn’t matter whether many people are visiting your online store. If they are not buying anything at all, then it won’t make you gain anything. The success of your online business relies on attracting your target market and turning potential buyers into actual customers.
Here are some things on how you can improve your online site so your site visitors would actually click “Buy Now” and make purchases.
Check Whether Your Online Store is Enticing to New Customers
There are a lot of platforms where people can do online shopping. So, it may be challenging to standout. You have to meet the expectations of potential customers. But before you can do this, you have to know first what exactly they expect to see. Fortunately, that’s easier to determine. First, you must make your Navigation Menu accessible and as smooth as possible because your customers need this to work so from your homepage, they can check your products and head to your checkout afterwards.
Make Good Impression Through Honesty
Unlike a physical store, it’s much easier to make promises and claims online. But it doesn’t mean you have to capitalize on that. You have to be real on what you display so you could earn your customer’s trust and encourage them to consider what you are selling to them.
Establish a Professional Brand Display
Your website homepage will be the face of your brand. Most of the things that they see on it can be a factor on how they will perceive your business and whether they will make a purchase. In dealing with this, you must have a unique yet relevant professional logo. It must represent your identity through consistent colors and fonts. It is also important that all images that you use are of high quality and clarity. Text must be easy-to-read and must convey valuable meaning. Visual elements that are vital in an online store as this will give away everything due to the lack of physical interaction.
There are a couple of online guides that can help in choosing complementary colors for logos and templates that can be used as basis for the look of your online platform.
Your art direction should also apply to the site’s contents such as product images. This is something that you should focus a lot as this is what you are selling to the people. You must be able to convince them about its quality even if they are not seeing or touching it physically.
Utilize a Powerful Call to Action
A call to action is a strong line of copy supported by a clickable button. They work together to draw attention and encourage action from a website visitor. A call to action is typically featured through a store’s homepage banner. The main banner typically catches a customer’s eye first and is used to promote your best-selling product or most compelling collection.
Make Your Website Mobile-friendly
Your potential user who are using their mobile phones may see your website differently compared to when they look into it using a computer. So at least make use they both can load your homepage with good quality if not exactly the same. Also consider other devices where it can be accessed and make sure it functions properly.
Build Trust by Telling a Story
Last but not the least, building customer trust is crucial, since your visitors can’t get to know you in person, your website should not only be inviting but it must also connect with them with a personal element. This can be done by incorporating your story or mission into your homepage or on an About Us page.