Ecommerce may be the hottest trend nowadays making the lives of consumers easier and more convenient. The power of the modern technology which made everything just a click away, made brick-and-mortar businesses tremble threatening to cease their business which runs with a decade-long traditional strategy.
But, in reality, despite ecommerce’s advantages, this will not automatically put a stop on the traditional in-store retail business. It’s true that new ways are interesting and exciting, but still, there’s nothing more comfortable than doing something that you used to. Besides, though many people are using gadgets and the internet nowadays, still, that doesn’t necessarily means it is now more preferable to shop online. this still depends on each customer.
What makes a business flourish nowadays is their capability to give the best customer experience. A nice ambiance in the shop aside from good quality service or product would also motivate customers to visit and come by aside from ordering it online.
You can also put up promos and raffles that they participate inside your shop. Doing this will gather you some interests and attention. The better and bigger the prizes, the more people will be enticed. Rewards system equivalent to their loyalty can encourage them and makes them feel that they are appreciated.
Sale is by far, one of the greatest strategies to encourage traffic to come to you. Putting up great deals on products which are not commonly sold would make people consider them. While, tagging it with your best sellers would surely bring you some revenues from time to time at great speed and frequency.
Invest on designs which are timely and would gather the interest of your target market. You can also do modifications depending on a season, month or a particular holiday.
Make your store interactive and comprehensive. Proper positioning is very important. The way you organize your shelves should not be confusing. You could also use the help of signages which would lead to directions or particular sections of your shop. It also serves as labels for particular products or can contain directions for certain things.
You can also use some high-tech equipment on some parts. Just to add a little bit of modernization and fun. You can even include games as part of the purchasing process. Not only would these give them joy because of being unique, it would also spark excitement every time they visit. Plus, you get to have free advertisers through them as they tell stories about how cool your shop is.
Bringing your brand close to your customers is something that is more effective when done personally rather than online. That is something that you can hold on to in surviving this modern day. Most importantly, have actual people who would greet and interact even with just passerby. The warmth of the place would radiate and would be felt by other people outside giving them an itch to come inside.