Good products without Good promotions won’t bring Good money.
Most owners don’t value product promotion much. Some think that it is an unnecessary expenditure of time and resources but that’s where they are wrong.
Because there are lots of opportunities to drive sales from these promotions on social media sites such as Facebook, Instagram, or Google. Investing not on a lone platform is key to avoid losing returns.
What you need is to establish the foundation of your online presence and concentrate on quickly and efficiently promoting your products to the right people.
This guide will give you free and low-cost tips on how to promote your business.
Business promotion is more than just publishing images on social media or buying ads. It’s a process to help you achieve measurable success in your business. Here’s how you can promote your business for free to drive traffic and sales for your store:
Get Your Products Reviewed
One efficient way to make more sales and increase the number of people who are aware of your product is to get it reviewed. It is uncertain whether someone will make a review so there’s no point in just waiting. It is better to collaborate with a blogger with relevant, engaged audiences and offer to send them sample products for free in exchange for an honest review. If you have a great product, they will not only love it but will also let everyone know about how good it is.
Make use of infographics
Traffic and network can be established by spending on a professionally designed infographic. But one must understand that the cost depends on the quality of infographics and the skill level of the person you hire. The juice is worth the squeeze though because it will help you a lot especially for search engine optimization (SEO).
If you don’t have an in-house designer, you can try to outsource online because many professionals are willing to offer their services to small and independent businesses at a very reasonable price.
A good infographic will convey a message to compel your customer base, you’ll know that it’s convincing enough when many other blogs and even news sites start to get interested in featuring it.
Initiate email marketing
After attracting customers, the next thing you need to do is to retain them. Email marketing can help you do this. You just have to ask potential customers to register on your email list through your social media accounts or e-commerce store. By doing so, you will be able to send them cost-effective emails to market your new items. Not only that, but you can also send them promotions, product launches, or content to increase sales and strengthen your relationship with them. Many prominent brands are using email to welcome new customers.
The good news is modern technology now allows you to create automated email marketing campaigns to send emails to customers for you. This will benefit you a lot especially if you don’t have much time or resources to spare on marketing.