Brand reach depends on the level of thought and creativity you’re willing to put into it. When you’ve made the commitment to extend your brand message, you’ve taken the first step on the way to retail growth and health.
Everyone expects a sign on the storefront. Customers expect you to guide them on their customer journey with branded signage that points the way. But there are some unexpected and great places to extend your message using signs and graphics which may not have occurred to you.
Pop-ups.
Everywhere you look, the pop-up store is gaining ground. Restaurants, retailers and large-scale operations are all using pop-ups as a means of extending brand reach to uncharted corners of the market.
A pop-up, in the case of your store, might be something as simple as an eye-catching exhibit at a local retail fair. It’s the Holiday Season, so if you haven’t booked display space on the floor yet, you can start thinking about your exhibit for next year.
The local mall offers excellent opportunities for extending your message. With an attractive temporary stall or booth located in the thoroughfare of the mall, position yourself to complement nearby outlets. If you’re selling exotic silk ties, for example, placing yourself in the mall before Father’s Day, near menswear outlets, is a savvy move.
Exterior walls.
While you’ll certainly need to check in with local zoning authorities, creating a mural or sign on an exterior wall (especially one with abundant foot traffic passing by) is a great way to send your brand message.
You can utilize a mural as a branding exercise, with graphics which speak directly to brand mission and texture. An eye-catching mural not only beautifies the area you’re located in, it raises consumer consciousness about what you offer. Get the buy in of local authorities and you may even become something of a local hero.
Interior walls.
Branding your interior walls with your enterprise’s key messaging brings your shoppers into the heart of your brand. What’s more, it reminds your employees what a great place it is to work and how cool it is to be part of something so special.
Instead of splashing the store’s name and logo all over the place, choose evocative keywords from your mission statement. Strategically placed and realized with artistic flair, keywords added to walls painted to complement your branding, can be striking and energizing for everyone who comes in.
No matter what you’re selling, words like “excellence”, “inspire”, or “commit” are one-word statements which have power. When they’re part of your branding, they extend your message subtly and creatively and create a branded in-store experience your customers will respond to.
Clip Strip Corp.
Clip Strip Corp. is an innovator in retail POP display products. Since 1980, we’ve been helping retailers like you create branded in-store messaging that motivates employees and customers, alike.
We design, develop and manufacture superior in-store marketing products that extend your brand message. Contact us to discover the very best in visual marketing supports.