As the saying goes, ‘Experience is the best teacher,’ at some point, this is applicable in the business world. However, it doesn’t work all the time. It is also required to have sufficient knowledge about what you are doing especially about selling and marketing your products in order to succeed.
You can’t experience everything at once, so what’s the remedy for this? That’s easy. Learn from other’s experience. There’s always a book that you can use as reference to improve your marketing.
Here are some business books that will help you become a better CEO:
Seth Godin’s Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers is one of the best crafts of the iconic Seth Godin. This one is suitable especially for small-businesses owners.
It is where Godin highlighted the importance of building relationships with customers and how it can help businesses stand out in the digital marketing world.
One of the greatest lesson that you can take from this is about permission marketing. This is applicable in email marketing where instead of sending out ads, you send customers value to as a way of catching their attention.
Robert Cialdini’s Influence: The Psychology of Persuasion
This is another highly recommended books when talking about marketing.
In it, he discussed the behavior of people which can help determine the factors which leads to their purchase.
He said that the thought of potentially losing something greatly influences the way humans decide. This brings us to the conclusion that having social proof backs up our persuasion tactics and providing testimonials using social media is a great way to reinforce your leverage towards customers.
Adam Grant’s Originals: How Non-Conformists Move the World
The Wharton School’s top-rated professor made us realized in this book that being unique may seem risky but when done right, it can make you capture attention and eventually standout.
He infused inspirational advices and fresh ideas about practices that doesn’t require huge risks.
Originality, he said is what will keep you moving forward. Of course, you also have to keep on trying.
A unique and successful business idea cannot be created overnight. So just write down every idea that comes to your mind regarding your business and from these, you can develop something that can help you to actually grow and succeed.
John Hall’s Top of Mind
John Hall addressed in his classic book how businesses can work on being the first brand that customers think of when they need a particular product.
He also provided tools that will help CEOs to use the combined power of branding techniques with business relationship building to win the customers within their business network.
Hall also tackled the right messaging in business which should be focused on its contribution in making the customer’s life better and more convenient.
The primary lesson on this books is that the needs and expectation of consumers are ever changing. So content must be life-enriching in order to maintain a strong and lasting relationship between the customer and the brand.
Gary Vaynerchuk’s Crushing It!
The story of Gary Vaynerchuk, a guy who transformed his family’s liquor store into a multi-million business made him someone to look up to in the business realm.
One of his book, Crushing It!, will help entrepreneurs to discover the personality behind their brand and use it to entice customers. This is a useful tip especially for those who are doing social media marketing.
He recognized that his experiences may be different from other, but staying YOU, and TRUE to yourself will enrich your self-awareness and it will eventually lead to creating marketing approaches that you can use on different social media platforms.