Presumably, most of us would be on the same page that sales is the foundation of business in terms of germinating a business’ bottom line. Considering its significance in the global setting, and to adhere with the changing demographics and industries it serves, of course, businessmen create and implement various sales strategies that would lend a hand for their businesses to deal with both consumer and commercial spheres.
Pursuing this line of approach has been the passport of Batteries Plus Bulbs to a competitive business-to-business and business-to-consumer revenue growth. Definitely, it is applicable to other industries, too.
In this light, here’s a list of five (5) considerations a businessman should take into account and practice to even-up his business’s consumer and commercial bottom line:
TRAIN YOUR EMPLOYEES
When it comes to managing employees, skills plus training would be a great help for a company—to actually save companies thousands of dollars each year. Letting them know the scope of their jobs would make them held accountable of their productivity and outputs making operational expenses to reduce, too.
Don’t be afraid to invest in this matter. The time and money spent in training employees to be good and productive team members, keen customer service representatives, and fervent brand ambassadors is a solid asset which will bring higher-quality products, better outputs, additional satisfied customers, and better brand recall rates.
MASTER YOUR MARKET
Recognizing their preferences, behavioral schemes, nature, and psychographics is a very important discipline that all businessmen have to consider. This would lend you a hand to deliver your marketing messages to the right people, through the right platforms, at the right time. Also, remember that every person who walks in the door—whether it’s online or in real life—is a potential customer. Meaning, every day is a make or break risk for your business. So, before it’s too late—if ever you’re not into this strategy yet—work on it now and save your business.
BEFRIEND WITH YOUR NEIGHBORS
In creating a harmonious relationship between the consumer and commercial zones, networking is a must-be-in-there—always. If you managed to establish the confidence and certainty in your customers on a personal level, there’s a reasonable probability that they would also entrust their businesses in your hands. However, there’s just an inevitable hardship if you operate as a national enterprise or if you have a nationwide network of stores on a retail level. Per contra, you might have to hearten your company to get involved in their communities through fundraisings, involving in local council or board, or partaking in local events. In that way, they will able to build a good image and credibility of your brand/business to the people as they represent the whole company at the grass root level.
WORK ON YOUR NETWORK
In running a business, the network is gold. Identifying your target consumer and commercial customers is an easy, simple task, but growing and keeping them is really the thing. There is power in customer satisfaction. If they feel convinced and happy with your services/products, it’s not impossible for them to recommend you to other businesses.
A prime illustration for this is the consumers and peer-to-peer sharing. Meaning, when a customer experienced your product/services, and they feel satisfied with it, they will definitely recommend your business to their friends, family members, colleagues, and probably, to their social media followers as well. Not to mention, a survey says that the most influential source of advertising is positive word of mouth recommendations. Thus, you might have to work on it for to acquire possible clients you didn’t know existed.
BE A STAR ONLINE AND IN REAL LIFE
We all know that the usage of both online and brick-and-mortar stores in marketing is on the rise. Many businesses engage in omnichannel strategy. This trend seeks to provide the customer with a seamless shopping experience, whether the customer is shopping online from a desktop or mobile device, by telephone, or in a walled store.
In pursuing this, you have to make sure that you will only implement marketing schemes that would boost the visibility of your products/services not only across all your digital marketing platforms but also within your physical store. If you succeed on this matter, you would have the assurance that along with the widening of your reach online and offline, a satisfying growth will also take place on your bottom line.