One of the dilemmas of most of the retailers is on how to actually persuade a retail buyer in a meeting. Perhaps, you yourself are having experiments on how to get a big “YES” whenever you are presenting in a meeting/pitching.
Trusting yourself is a good scheme, but of course, you have to be backed-up by reminders on how to encourage your buyers to get you in a meeting. Thus, we have filed up some tips on how to persuade retail buyers to get you in just a single meeting
- Develop a strong retail pitch presentation with a strong message
Of course, persuading is a matter of presentation and messaging. Make sure that your pitching presentation would be aligned with your product and with their current merchandising plans. Then from there, you might want to get in touch with buyers and distributors and deliver to them a pitch package that may include a cover letter, press kit, and product samples. Or perhaps, you might want to simply go to their store and personally present your pitch presentation.
- Get straight to the point
Business people are busy people. They won’t allow a lot of time for you to present your pitching. So, it is advisable for you to actually be well prepared with a concise presentation. Just remember the acronym for “KISS”:
- Keep
- It
- Short and
- Simple
Also, in presenting, don’t tell long stories. Better to provide them with critical data on your products—price points, product warranties, manufacturing capabilities, and data on consumer needs.
- Brand yourself well
It would be better for you to get into being noticed if you will brand yourself well. Before you go in for your first meeting, perhaps, one of the best things to do is to build a good, solid following via various social media sites. Make a name first and make yourself known. After that, everything would follow.
- Prove yourself
This is one of the struggles that most of the retailers have to go through—specially when your products are in its introductory stage. Of course, trust is a basic business issue. Retails chains are having issues whether the supplier is going to be able to keep up.
Well, it’s a hard thing to skip that portion—but it’s not impossible. Just show them that you’ll be able to keep up with demand and work with perseverance with a big chain.
- Try, and try, and try, and try again
One industry is different from another industry. One person is different from another person. If you have got approval from one, there is no assurance that you’d also get approval from another.
There are lots of changes that are currently happening in the business industry. But, there is one thing that remains: rejection. Well, how you would handle it is a matter of choice. But, of course, it would be best if you’d do it in a positive way.
When it comes to handling rejections, here are some tips to actually be more perseverant amid the pain caused by such:
- Don’t take it personally
- Expect rejection
- Maintain your focus of control
- Learn from the rejection
- Realize rejection is progression, not regression
In doing it, try every angle, meet more people who can lend you a hand to achieve your goals and build a good relationship with them. From there, definitely, your efforts will be crowned with success.