There are many reasons to be anxious about selling offline. There are these reports and creepy stories about retail that deals with customers in person. But, perhaps, most of the retailers are missing out a great opportunity that requires just willingness and some minimal costs. That’s what we are going to talk about.
The marketing scheme that gives satisfaction to a retailers’ thrifty hearts is what we call “pop-up stores.” Storefront says that pop-up stores—or also known as temporary retail—are has got this high probability of generating $80 billion on an annual basis.
In addition to that, there are lots of benefits that pop-up store would probably bring to your brand—depending on your brand and the type of pop-up store you chose to build. Thus, here are some tips you might want to consider to make a buzz for your business and boost your revenue through utilizing pop-up stores:
Test a New Channel of Revenue
Hosting a pop-up store is a great way to experiment with your business’ offline sales that may provide a new revenue stream to your current ecommerce business. Also, this would cost you a way lesser compared to indulging in traditional storefronts where there are lasting rental expenses and other mandatory investments.
Learn to Reach Out Customers in Person
A research from ReadyCloud states that 88% of shoppers are “webrooming” regularly. Meaning, they are browsing online and purchases in physical stores. Thus, you might have to consider your markets pleasure of trying your products/services before they complete a purchase.
Thus, pop-up stores’ existence is perfect to address this dilemma wherein webroom shoppers would have the chance to experience your products in person. Also, it will be a good instance to immediately address their concerns, questions, inquiries, and the like, to have a more direct drive for them with regards to their purchasing decision.
Engage Mass-markets and Urge them to Purchase ASAP
Naturally, when a customer senses urgency—incorporated with the idea that there will be a scarcity—there’s a big probability that they will do panic buying. And since pop-up stores are naturally temporary—meaning, the store would just stay in a place for a certain, considerable span of time—customers are most likely to perform a purchase as soon as possible.
That is, when you know that the store you have entered is just a pop-up store, you’d actually come into your mind that you have to purchase the things you really want knowing the fact that it would be available in the same place soon.
Unique products would receive a good in-return feedback on this scheme especially when those products aren’t able to be found elsewhere.
Be There Where your Customers Are
One of the essential and relevant assets of pop-up stores is that you can be dynamic at all times. Since a pop-up store can be in a form of a food truck, a mobile store, and such, you can go wherever your customers are. Here, you could freely choose where to embark your store. It’s at your discretion whether you are to stay at a street side, or in any vacant space—as long as your products would be suitable and appropriate in there.
Market Products Depending on their Season or Holiday
This strategy is probably the most effective way to utilize a pop-up store. Not to mention, a Pop-up Republic report states that over 61% of shoppers consider seasonal products as the main reason to enter a shop over the holidays. So, if you are thinking to market a party wear for Christmas, of heart-shaped sweets for Valentine’s Day, or anything that would probably give the customers the drive to purchase your product because of the season, it is a great opportunity to indulge in hosting a pop-up store to gain good revenue.