The quality of products and services is not the only factor that influences the revenue of a business. The strategy of the store manager in designing the store also plays an important role in bringing in customers who will be encouraged to buy. Everything they see as soon as they step inside can affect their buying decisions. So, check out these simple tips on how to motivate store traffic and increase purchase through store layout and display.
- A well-planned aisle design is not only about shelf arrangement and product categorization. It is also making your store accessible by making sure directions are clear so customers can find what they are looking for without being lost. You can use arrows, signages as well as any other creating strategies to guide your buyers inside the store.
- Attractive window displays are also essential in attracting potential customers as they walk along the streets before bumping into your shop. Window displays must effectively engage and motivate customers to enter and make their purchase. They should be unique so you can be easily distinguished helping you standout against your competitors.
- Service counters and store staff must be placed depending on the retail environment. It’s either your customers will have to inquire first to access the products and services or interact and look for the things they want to buy and just head towards the counter or staff to pay.
- Not everyone knows this but lighting has a potential to significantly affect sales. Good lighting can increase foot traffic, create visual interest and direct people deeper into your store. It can also be used to highlight particular products you want to promote. With the right store lighting, you create a comfortable environment which helps customers to look into the merchandise with ease.
- A clear product categorization will allow your customers to easily navigate through your ship helping them decide quicker. It plays a big part in influencing the direction of foot traffic on entry. It is also valuable to learn how to use visual cues to help customers who are looking for specific products decide how they will navigate your store.
- Your products position must also be optimized to directly drive your sales. Identify in-demand items and place them in low traffic areas preferably on eye level so they can be easily seen and accessed. Other items must be placed closely. It is also wise to place complementary items next to each other. Meanwhile, items that constantly need restocking can be placed near storerooms or cash registers. You can also put items that you want to promote near these areas for possible up-sales from customers who are waiting on the line.
Making the most out of your store’s spaces is what can greatly boost your sales. This doesn’t necessarily require expensive renovations but instead only well-thought plans along with some trial and error once in a while. It will also help a lot if you give your customers some fresh view regularly to motivate them from coming again.