We can’t deny that everyone even marketers themselves hates ads especially those that are present online. It is often treated as some sort of bug which should be ignored and avoided at all times. This phenomenon automatically invalidates any message no matter how important. Not unless we find a way to make that message relevant or make it contain something that the consumers need.
If we manage to make an ad interesting enough, we will also be able to instantly remove all the misconceptions and negative outlook of people towards it for being an ad. So, whether you’re sending an ad, an email, SMS, or any other kind of message to a customer, the more relevant the message, the easier and faster it will be received and absorbed by your audience.
A combination of relevant, personalized messages sent to the right customers through an effective channel is what you need to effectively market a product, service or even the brand itself. Being able to catch their interest with your effective messaging creates a level of personalization that crafts a better overall customer experience that your customers will appreciate, and come back for again and again. Here are a few examples of how you can use relevant, personalized messaging to increase customer loyalty and keep those customers longer.
Effective customer-engagement with relevant messaging
When targeting your customers for relevant messaging, there is a need to categorize them into smaller segments so that you can work on them faster, easier and more effective. There are a few different tiers you can use to segment your customers. It can be through their profile data, campaign engagement or shopping behavior.
Segmenting based on profile data is the top most priority when targeting making it the most important. You can also focus on the customers’ purchasing behavior. Through it, you can look for the right timing where you can send the messages right in time as they make their purchase.
Relevant messaging and targeting outcome
After we have identified our target and planned our strategies on how to approach our consumers, we now have to make sure that our message is really relevant for it to be sent effectively.
To do this, you have to be able to get inside your customer’s head and identify their needs. Being able to do this would also assure your messaging relevant.
Nowadays, there is a more intense demand from the customers which requires personalization of messages that will build connection to the business and the consumers. In today’s e-commerce market, it would be a tough challenge to excel and be competent. One of the ways to do it is by making sure that your messages are always relevant and personalized so that your customer will hold your brand with loyalty and trust. It would feel less like you’re selling to them, but rather providing them a chance to get their wants and needs.