Crazy products that sells like hotcakes because of the Super Bowl
Are you ready for the Super Bowl?
The Super Bowl is known for its exaggerated priced and highly valued ads that the world’s biggest brands invest in. Nearly 190 million people are expected to tune into the Super bowl championship game between the Philadelphia Eagles vs New England Patriots on Sunday, February 4. According to the National Retail Federation, viewers will spend roughly $81.17 per person on electronics, apparel, booze and food.
Outrageously, a 30-second commercial cost about $7 million dollars and the larger big companies see this opportunity to generate brand visibility and of course to make a big impact on sales.
Small businesses, on the other hand, will also have an advantage during the big game, where local stores can run more personal marketing tactics that appeal directly to their customers.
While we have several opinions what’s really the best part of the game- the game itself, the commercials or the half time show, most of us would agree that the game-day parties and food will play an essential part of the big event. Overall, the Super Bowl is extremely effective at influencing Americans to spend extra money on the following categories, thanks to the big game.
Pizza
Both Pizza Hut and Domino’s claim that Super Bowl Sunday is the busiest day of the year. As a matter of fact, it was named as America’s #1 food choice and survey says that they planned to serve and eat it during the big game. Pizza is akin to Turkey, “it’s a traditional thing”.
Chips and Snacks
Groceries and supermarkets will surely ring up huge sales for the Super Bowl. Potato chips come in second as favorite nibbles during the game. Be sure to drink drink plenty of water to flush out that excess salt!
Beer
Beer is among the most favorite beverages during the big event. About $50 million in nationwide sales are generated two-weeks prior in preparation for Super Bowl Sunday.
Local convenience and grocery stores are displaying beers in the dozens, replicas of football fields, etc., so, it’s very hard to miss.
NFL Apparel
Around 21 million football and memorabilia items will be purchased according to NRF. Fanatics will head on to their favorite local stores and online to purchase these items that will surely add spice to their Super bowl Sunday parties.
New TVs
It’s no longer a surprise, but TV sales are expected to spike way beyond normal. 8% of viewers will definitely go out and buy new sets just to enjoy the game, thats roughly about 9 million TV’s – all thanks to innovative models and a wider range of competitive retailer deals.
Chicken Wings
Wings are best enjoyed with friends and with beer to wash them down. Whether its the traditional homemade Buffalo wings or other types, American’s will chow down a whooping 1.3 billion chicken wings on Super Bowl Sunday alone.
The sporting event definitely has a huge impact on the retail industry-especially the grocery stores and athletic brands. It is imperative to ensure that organizing and creating visually compelling layouts which are the key to keeping its items sellable and always avoid store “dead-zones”. The Super Bowl is more than the entertainment; it’s a major economic stimulus.
Clip Strip Corp.
As a leader in retail POP display products, Clip Strip Corp. has been creating and producing top notch display merchandising and sign holder supporting components for retailers since 1980. Call us today and find out how we can help you maximize that “dead space” and transform it into “prime display space”.
Source:
http://www.kdmpop.com/2017/02/Super-Bowl-LI-Impact-on-Retail-Sales.cfm