4 Pro Tips for Brochure Holders and Literature Displays

Setting up brochure holders and literature displays can give your promotional print game a serious leg up. These point of purchase accessories are easy to use and can be set up in multiple positions both inside and outside of the store. POP product suppliers tend to carry several styles of literature holders, each serving a unique purpose. We collected a few marketing pro tips to help you select the right brochure or business card holders for your location. You’ll also find a few visual merchandising tricks to make sure your print material gets noticed.

Follow these easy tips to optimize your promotional literature:

1. Make sure the content is right for your audience

This might seem obvious, but it is often overlooked. To make sure this doesn’t happen you will need to keep a few things in mind. Remember that printed content must engage customers from across the room. You can engage your visitors by providing resources that offer something of value in addition to your promotional messages and eye-catching aesthetics.

For example, a wall mount brochure holder could be mounted on the wall beside a vegetarian restaurant exit door to offer patrons a to-go menu. This might be useful for a customer interested in ordering takeout at a later time, but you might be able to get your menu – and other promotional content – in the hands of more customers by adding a section with healthy eating tips. This should catch the interest of healthy eaters on the way out whose full bellies might ignore a simple menu. After all, it’s harder to satisfy cerebral cravings with a thirst for knowledge. Plus, once your menu lands between your guest’s fridge and a magnet, it’s only a matter of time before they call in an order.

2. Select the best literature holder for your material

Following step 1 will help you determine if the material should be in a large, engaging brochure or a smaller, convenient, business card format. Larger printed materials and promotional literature can be displayed with a variety of brochure holders at multiple points of contact. Alternatively, countertop and wall mount business card holders can be used to display wallet-ready promotions, such as punch cards or other rewards program offers.

3. Identify strategic positions for each brochure holder

Once you have the correct literature holders, you will need to choose a highly trafficked area where they will benefit from a prominent position. We suggest using well-placed sign holders to draw attention to your brochures and highlight their value. Be sure to choose a type of sign holder or hanger that will complement the placement of each literature holder.

For example, it makes sense to use a countertop slant back sign holder to promote a countertop brochure display. However, a slant back sign holder wouldn’t be very effective for a wall mount brochure display. It might be best to try hanging attention grabbing signs with suspended / drop ceiling clips, magnetic ceiling hooks or suction cup window sign holders. The secret here is not to over do it, so go ahead and save your banner hangers for your next promotion.

4. Keep your promotions running 24/7 with an outdoor brochure holder

There’s no better feeling than getting to relax while your marketing campaign keeps working. An outdoor brochure holder that keeps your literature safe from the elements AND syndicates your latest printed promotions at the same time sounds too good to be true. Fortunately, these rugged, weatherproof, outdoor literature holders really can handle the weather while distributing your marketing materials so you can feel good about your down time.

Thanks for reading!

P.S. Clip Strip Corp has a great selection of point of purchase accessories and hanging clips that make product merchandising a breeze. Whether you need bulk s hooks or 500 banner hangers for your next promotion, CSC has everything brands and retailers need to create effective POP displays.

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