Pop-up stores are now one of the latest developing trends in the retail industry. This concept offers a unique buying experience and the novelty alone can be enough to attract buyers. And when it comes to competing for attention at giant expos where retailers are set up shoulder-to-shoulder, many forgo the crowded expo hall floor and focus just on temporary storefronts.
Being able to run a pop-up store instead of plainly attending the expo also means less elbowing for shoppers’ attention, and potentially capturing more foot traffic from all the other. At this time, with the advancement of modern technology, sticking to plain traditional ways will leave you far way behind your other competitors. That is why now is the perfect time to insert new and more effective strategies to make you stand out among all others. Here’s how:
Standing out with your Pop-Up Store
While the pop-up shop provides an interesting alternative to the traditional expo, not all retailers can opt out of major events entirely. Many businesses rely on expos to increase brand awareness, boost sales, and form new partnerships and connections.
Come to think of it. With those retailers all around the marketplace all catching the attention of the potential customers, how do you increase visibility and compel passersby to stop and shop? How do you compete with the other retailers selling similar products?
Now, you may not be able to skip expos entirely. But you can make them more successful if you bring the pop-up store experience to the event and make your business stand out.
First, you have to create the right vibe with both your product and the people.
Obviously, your first goal is to draw the eye of the crowd. But, this doesn’t mean putting up flashy (and potentially gaudy) signage or hustling people into your booth. It’s more about creating a vibe that reflects what your brand is about, why you sell what you do, and who you want to provide products for.
For pop-ups and events, we usually offer a more visual experience of what the brand stands for.
Remember that part of what goes into the experience is the people themselves who run the booth. It’s important to bring the right team to the events, who can speak to the brand and the product in a way that encourages people to come back to us online.
Second, utilize the small shopping space.
Pop-up stores can pop up anywhere. You can find these little shops on popular sidewalks, in a corner of another store, in a private room at a swanky restaurant, and even at markets inside converted vans and trucks.
Customers can step right in and shop like they would at a traditional brick and mortar store. The beauty of the mobile boutique is that I can bring the shopping experience almost anywhere.
Try observing local pop-up stores in your area, and note how they maximize the use of small spaces. You can get efficient display ideas from looking at what these mobile, on-the-go retailers create and replicate that for a similar experience at an expo.
Lastly provide the customers a chance to try before they buy.
Nothing’s better for a customer than the best quality of product and service. By giving your potential customers the chance to try the actual product first before their purchase, you can assure them the best quality that they can get from you. Pop-up stores don’t hustle customers in and out of their tiny spaces. They invite shoppers to jump into a wonderful little hidden world where their products become delights to enjoy. Through this, you can assure them high quality product and service experience as well as reduce returns and refunds.