Point of Purchase

Are you closing the deal at the last six inches of the point of purchase?

Clip Strip Corp. POP Marketing, Retail Display, Shopper Psychology Leave a Comment

Do you have any idea how powerful the edges of your retail store’s shelves are?  The truth is, this is one of the most important merchandising hot spots in your store.  It’s one of the last places your customers’ eyes fall when they come in to shop.

It’s your shelves’ edges where you most urgently need to send consumers your message.  Here you can alert them to promotions, sale items, product descriptions, and pricing.  This is where they’re most likely to look for what they’re after.

It’s also where you close the deal – in those six inches!  That’s why Clip Strip has developed a sophisticated point of purchase merchandisers and shelf edge sign holders that boost sales for this critical area by creating all the right buzz.

An ultra-productive tool.

Shelf edge sign holders can be used in any retail setting, from supermarkets to convenience and department stores and beyond.  Anywhere there are shelves, this ultra-productive merchandising tool can create sales opportunities, right at the point at which consumers engage with your products.

Adaptable to just about any kind of shelving, from wood to wire, our shelf edge sign holders come in a wide variety of styles and types, from wobblers to danglers to clip-on models.  In a crowded retail environment with a myriad of purchasing possibilities, our shelf edge signage solutions bring your store opportunities for enhanced sales that meet customers where they start shopping.

Creating urgency.

A key function of Clip Strip Corp.’s shelf edge sign holders is the ability to create urgency.  While most shoppers come to your store with a set shopping agenda, it’s well known that more bullet points can be added to that agenda with targeted signage that alerts them to attractive promotions and sales.

This aspect of the shelf edge’s crucial role can’t be denied.  As the last point of messaging contact with your shoppers, it’s right here that you can let them know that you have a great, limited time offers going on that they want to know about.

Creating urgency in those all-important six inches of the point of purchase is something shelf edge sign holders can do – beautifully.  In that urgency is the seed of an impulse purchase that closes the deal and gets your sales figures soaring.

And printing, too.

At Clip Strip, our innovation doesn’t end with shelf edge sign holders.  We bring you professional in-house printing that makes the most of your POP marketing with consistent, creatively-realized printing that sends your message to customers.

We’re the leaders in point of purchase merchandising.  We create opportunities to clarify your brand and send messages about promotions and sales throughout the store – including those crucial six inches at the point of purchase.

We help you close the deal with shelf edge sign holders that bring you the best in retail Point of Purchase.

Clip Strip Corp. welcomes your questions about our suite of innovative, affordable shelf edge sign holders and point of purchase solutions.  Contact us.  Let’s talk about closing the deal!

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