VISUAL AESTHETICS
Aside from the product itself, another thing that captures the heart and the interests of the customers is the way you package your shop inside and out. It is about making them see something that will automatically set their feet towards your store.
Your goal is to give visual pleasures and ‘eyegasms’ which they can’t resist to look at. This is now your next step after luring customers to come in and to keep them inside the store.
However, you don’t want to be just nesting grounds for window-shoppers and your store is obviously not just a display exhibit to those who love and appreciate art but it is a place for the highest bidders who will spend their money and make you earn.
You just need to look beyond product displays and have that solid visual merchandising idea to make your store an absolute 360° head turner.
Here’s how:
Creativity
Your store is a big masterpiece and every part of it is an essential piece of art. So the key is to maximize it and make each and every corner as something irresistible.
Taking advantage of technology, it doesn’t necessarily require you to invest huge amount of money. You can come up with great ideas 99 cent store. It actually depends on you.
Warm them up and encourage Interactivity
No Wii? No PSP? No worries!
You won’t expect what low-tech but popular games can actually do.
Drawing customer to spend extra time with you and your shop giving them more sense of familiarity and increasing the possibility of them going back and spending some more.
You can also add creative and interactive store guides for your customers. With this you practice directing your customers. This way you will know how they are traveling through the space. Using this knowledge, it will then be easier for you to know where they’re likely to look and what they’re likely to see so you will know where you can place promos, new products and other priorities in those high-trafficked, visible spots while they enjoy roaming around the playpen that your shop has become.
UPCYCLE!
You might not always know this but people nowadays but the environment is now one of the primary concerns all over the world.
But don’t be mistaken. It is not as easy as collecting a bunch of scraps, shaping it into your favorite farm animals and piling it up next to your products. It is also about an advocacy which will gain sympathy for your store aside from the interest and attention. This will further attract more and more customers.
Reinvent and Repurpose
Being unique and authentic is your primary goal. But it doesn’t have to cost you so much more.
There are plenty of ideas to create that perfect eye catching storefront.
It is also about having something out of the usual that they see every day which will your store remarkable.
Playing with Reciprocity: Do your Customers a Service
Shopping can be stressful and tiring for customers too. So giving them relief and relaxation would be a major turn on.
Wonder why some shops offer free seats on their storefronts? Well it is not just pure kindness and camaraderie. It is actually a strategy to provide something for your potential costumers which can make them feel they that you are thoughtful and that they owe you. Free in-store snacks, baby carriers and carts are other possible ideas as well.
With all that being said, you’re on your way to being that top store your customers will never forget.
It is best that you provide satisfaction with your products and services but it is also important that your customers see something they can’t see with any other store.