With the challenges from online retail coming thick and fast, brick and mortars are being pushed toward change.
Traditional retail is responding by re-calibrating its efforts in key ways. From the big boxes to dollar stores to mom and pops – everywhere you look, retail is adapting to the new reality.
But there are 5 things that refuse to change in retail reality and that’s what this post will discuss.
1. Tangibility.
While most people love the convenience of online retail shopping (the allure of wearing your pajamas to find the perfect pair of shoes, delivered to your door), there is something about being able to touch and experience the product that continues to appeal. This is a key advantage of real-world retail and one most shoppers continue to seek out.
2. The retail experience.
Ask almost anyone and they’ll tell you they still love to shop, as an activity. Whether solo, with friends, or with family, a day of shopping is fun for many people. The experience of wandering from shop to shop can be relaxing, exciting and introduce people to new products. “Going shopping” isn’t going anywhere, anytime soon.
3. Destination shopping.
Most of us are creatures of habit. While many shoppers have embraced online shopping, few of them have fully abandoned the habit of destination shopping. A trip to Home Depot or Costco are two excellent examples of this. When people need something for the home, they’re willing to go out into the world to get it – right now.
4. The human touch.
Here’s why retailers need to pay special attention to the quality of their sales floor staff. Shoppers want the human touch. They want to interact with another person and be treated as though their business matters. This is a key retail advantage and one of the most important of the 5 things that refuse to change in retail reality.
5. Vacationers love to shop.
If there’s one thing retailers of all kinds can count on, it’s the love of shopping shared by practically all vacationers. Out of town visitors are interested in more than souvenirs. Often, they’ll need to buy extra clothing because of unanticipated weather conditions, toiletries and other items. Sometimes, they’re shopping as part of the vacation experience. But one thing’s certain – vacationers love to shop.
Retailers everywhere know that these 5 things that refuse to change in retail reality are here to stay. Brick and mortar operators are aware of these fundamental truths, but need to stay on top of them, to take full advantage and move product effectively.
At Clip Strip Corp., we’re leaders in providing innovative, high quality retail POP supports that make your sales floor pop. We bring you state-of-the-art display accessories that move your product by drawing customer attention and make the retail experience friendlier, more coherent and create consistency in store messaging.
If you’re ready to take your outlet to the next level to take full advantage of the 5 things that refuse to change in retail reality, contact us.