Email is not only an efficient way to provide sales, also, it serves as a foundation for better customer relations.
Nowadays, new and potential customers are most likely online-based, email can pave the way to getting you more customers. And by getting long-term customers, it can help increase sales from 25-95%.
Thus, here are some emailing schemes you might want to consider to create brand loyalty in the hearts of your consumers after they have completed a purchase:
Notification and Thank you Emails
To provide a somewhat more comfortable experience for new and loyal customers, shipping notifications can be the solution.
With Shopify Shipping, customizing your email notifications can be a breeze. You can add your brand logo and your colors. It would take a bit of HTML knowledge to edit, but it is quite easy to learn online.
In addition, being able to connect with your customers and giving them the ability to interact with you can provide a more comfortable yet somewhat regulated field of exchange when it comes to business.
Also, you can also incorporate a thank you note on your notification emails basically to let your customers know that you appreciate their purchase. Saying a simple “thank you” is a basic in building customer relationships.
In addition, you can use various schemes in delivering your appreciation to your customers. It can be more interesting and pleasing when sprinkled with a bit humor, stories, creativity, and the like.
Well, almost all of the retailers—especially online retailers—are sending basic confirmation and notification emails. So, if you’re not making your email somewhat unique from others, it can also be one those emails being stored in the inbox section unopened.
How-to-Information Emails
Whatever you are selling, there will always be people who are going to need a hand in making the most out of it.
For example, you are selling a new innovative floor mop and you’ve noticed that sometimes, your consumers need a little bit more information to achieve the right results for their particular problem. And that’s why helpful content such as a usage guide for this mop on all floors email would be sent in order to keep the customers using the product in the correct manner.
Information which can help your customer maximize the potential of their purchase is best to send after they’ve had their product for a few days or a few weeks. You could send:
- Existing blog posts.If you already have the information upon your blog, you could repurpose it for an e-mail or send people a link to the post.
- New how-to content.Always check your support emails and know your customers’ concerns. From there, why not create content that would answer frequently ask questions?
- A tutorial series.If your product is very in-depth (such as knitting patterns and technology products) try sending multiple emails to ensure new customers get the most out of their purchase.
Make sure to keep your audience in mind whenever you are creating helpful how-to content. Figure out what they already know and where they need a hand in getting information related to your product. As an expert in your industry, think about what advice you could give them.
- If you’re in fashion, you could send out styling and pairing examples/tips.
- If you sell home decor, you could email customers the do’s and don’ts in decorating a room.
- If you sell food or cooking supplies, you could send out recipe suggestions.
- If you sell pet products, you could send out helpful articles about pet grooming and handling.
- If you sell cleaning aides, you could help people figure out when or when not to use chemicals when cleaning certain surfaces.
The examples could go on forever, but the point is that no matter what your products are or what industry you’re in, there’s helpful information you could offer your customers.
Reminder Emails
There are a lot of reasons why someone stops using the product they bought from you—or maybe they never even used it in the first place.
Maybe they slipped up in week three of their workout program and can no longer get back to take the supplements bought from you that come along with it.
People tend to get busy and stop working on the digital product you sold after about a week.
Whatever you are selling, think about the possible reasons your customers might stop using it before that happens. It can be something as simple as helping them revamp a fashion item for a new season. A great way to build relationships with your customers is making sure they get their money’s worth through sending out timely reminders to help them get the most out of their purchase.
Surprise and Delight Emails
At any point in your business, there will always be customers that stand out from the rest.
They can be very active on social media promoting your products, or they’ve bought 5x more product than your average order volume. Whatever earns them points, and however you decide what makes an outstanding customer, once you know who they are, go above and beyond to reward them.
There are countless ways to offer exclusive perks to your best customers. Here are a few to choose from, depending on what they’d appreciate most.
- A personalized note.It’s as easy as writing a simple, heartfelt email from your personal account to say thank you for what they do.
- Exclusive access to you.If you have the bandwidth, offer a select few best customers the chance to connect with you one-on-one, as long as it makes sense for your customers and your brand.
- A free gift.You could send them a bonus, a surprise freebie, or a code to apply to their next order to claim their gift.
- A coupon.You can also set up a special discount for your best customers—and now, with Shareable Discount Links, they don’t even need to remember the code to take you up on it.
User-Generated Content Emails
Building loyal fans out of your customers is not easy. So once they become fans of yours, have them share the love! Try sending them an email asking to share your products on social media platforms like Facebook and Instagram.
Take a look at Lush Cosmetics – they prompted their customers to share photos with a hashtag specific to a single product line in exchange for a discount.
On writing your own email to encourage your customers to share the love on social media, consider the following:
- Which platforms are the best fit for your product and your audience?
- Do you want to include an incentive?
- What hashtag will you use to find their posts?
Once you find out the answers, start writing an email asking them to share their stories about your product. You could even segment your customers by the product they bought to make more specific requests or segment them by their answers to your survey if you’ve imported that data into your email system.