The online world is so volatile and there are a lot of things going around that opening a new website or introducing a new product may not be noticed without planning on how it catch the attention of the market. This is why a teaser page is important to promote your upcoming store or the product you’ve got planned.
When used wisely, pre-launch pages can let you catch attention and interest of your soon-to-be target market as well as gather feedback, and start marketing while preparing for your big launch.
A pre-launch web page aims to give people an introduction about your business or your product and capture the market’s interest. It also helps you gather their contact number and email. This way you can establish your network ahead of your launch. Unlike other pages such as About Us, Ask Us, and Contact Us, which are usual to many online businesses, A teaser page isn’t a permanent page but only a temporary destination, which would make you flexible and will allow you to start marketing even before you launch. It will also help you concentrate in building an audience through your following and email list which you can use at the time of your launch.
Also, your teaser page will serve as a platform where you can put your concept in front of target market; from here you can start bidding for their interest, and gather their feedback to help you improve your idea.
A pre-launch page is not required for every business. It is also not an alternative to launching. Basing on the nature of your business, you can start with a simple launch for the meantime and make improvements as you go. What’s important is that you are able to introduce your brand, your product and leave a positive impression.
However, for some businesses, the process of developing a product, raising money, or building your brand may take longer pushing their launch to a later time. So, instead of starting your marketing until you can officially launch your online business, you can start with your teaser page which can help you build and promote at the same time, and ensure that you will have people looking forward for your launch.
Your pre-launch page can be brief and direct to the point, or it can also be a creative and detailed sales page that helps you achieve multiple objectives. But it can depend on what you need. It can either be a short-term domain or a strategic platform for a long-term pre-launch marketing campaign.
All marketing must lead to something especially when you are working online. Your teaser page will serve as that destination while you are on the process of making the real thing.
This just means that it’s uncommon for a new business to booms instantly online. It would be very difficult and risky at the same time because when you plop, it would be very difficult to succeed on your second shot. Instead, it would be better to start slowly but surely. A pre-launch page can help you test the waters so you can have a hint of what the customers might expect from you. This is also easier than forcing yourself with a high standard which you can never meet.