Before, it is a usual sight to see people scurrying around malls and supermarkets in times of holiday sale. But as time pass by, the excitement of shopping and purchasing items less the stress of battling with the crowds will now be eased by the help of online shopping; a new platform that changed the retail industry landscape and caused a major turning point when it comes to customer behaviour.
Online shopping sites and apps are now scattered around. With just a few clicks on your phone or computer and you can sift through thousands of products and services from different brands around the world. All you need to have is a stable connection and the patience on looking for what it is that you want.
Social media including Facebook are also being used as tool to market products and services due to its power to influence not only a single target market but a wide variety of audience. So, it is seen as a powerful strategy. Having a Facebook page can open opportunities to gain followers and maintain engagements. Knowing that Facebook is the main social media site where the most number of people are active nowadays, it is a good platform to support the growth of a brand.
Another social media site where you can engage your audience is through Instagram. Photos and promotions are best disseminated here. You can also interact, communicate and partner with influencers and other well-known personalities to have a boost on your brand; same with twitter where most famous people can be found. However, still, the best strategy is to combine the power of all to maximize your impact to your market. But if you don’t feel like it, it is also okay for you to just pick what you think is best and where you can engage more actively and progressively.
Social media sites having shopping features is now a thing today and this has been proven by a lot of people who have earned and are still continuously earning through it. Many brands and companies are also investing on this while at the same time engaging with deliveries and online transactions.
This has changed the retail industry market in a large scale. Brick-and-mortar shops are being faced with a threat because it is now easier for people to avail services and products without having to go outside. Now seems anything can be delivered right into their doorstep.
Raffle draws and competitions are now also being conducted online which motivates more users to participate. This is also an effective strategy to gather the interest of a bigger audience and instantly get viral. You can also include extra directions to your mechanics where participants should tag their other friends for them to win. This will then spread the promo or poster even more.
The algorithm of the internet is quite simple but there is a need to study and research about it thoroughly. Starting on the time when the largest audience are active because that’s also the best time to engage and post your promotions. Aside from that, you can also use boosting and blasting features of Facebook to further widen your engagements.