Easter Sunday is one of the most celebrated holiday among Christians around the world. It commemorates the day when Christ resurrected from death. Although Easter maintains great religious significance, many people like in United States think of it as a time to get new spring clothes, to decorate eggs, to participate Easter egg hunting and of course, to purchase on common things in the store we need to use for the holiday.
So, what does every shopper with items in their cart and basket have in common during Easter holiday? According to National Retail Federation (NRF), Americans are expected to spend $18.4 billion this coming Easter.
According to the NRF spending survey, consumers would spend $5.8 billion on food (purchased by 87 % of shoppers), $3.3 billion on clothing (50 %), $2.9 billion on gifts (61 %), $2.6 billion on candy (89 %), $1.2 billion on flowers (39 %), $1.1 billion on decorations (43 %) and $788 million on greeting cards (48 %).
Food
Among the significant physiologic needs, food will always be on the top! In every occasion, family and friends are gathering together. For restaurants, Easter represents one of the busiest days of the year. Basically, we eat and enjoy the food that are being served.
Clothing
Traditionally, Easter marks the ceremonial start of spring season. Majority of the consumers will be looking to take advantage on sales and retail discounts to buy new clothing. Clothing stores across the nation, with the total spending on apparel expected to hit $ 3.3 billion this Easter.
It doesn’t only limit on the consumer’s shopping list. NRF president and CEO once stated that “Shoppers will find promotions on a number of items on their lists, from Easter baskets to sports equipment, home goods, garden tools and more.”
Candy
Well, who doesn’t like candies? Candy stores are always popular for a treat. From chocolate bunnies to yellow marshmallow peeps, consumers across America will spend about $ 2.2 billion on sweets and sugary confectionery for making Easter the second most candy-eating event of the year after Halloween.
Flowers and Greeting Cards
A third for Easter shoppers are expected to spend around $1.2 billion on flowers, which makes it one of the most popular times of the year for flower sales and discounts. Although greeting cards comes in the last, several shoppers will still include them for gift giving or pairing it with lovely flowers.
Decorations
A lively Easter party event won’t be completed without decorations. Shoppers will spend $1.1 billion this Easter, which makes online stores and department store busy for sales and discounts.
For retailers, no matter how customers in your area choose to celebrate Easter, this family holiday is a great advantage for you to display your items you need to stock up on and to highlight your products. This will also encourage potential customers and motivate them to come in and spend in your store. Setting up your business in a proper and convincing tone, turns you to a guaranteed marketing tool and an advantage to increase your sales this Easter holiday.