Whenever creativity is needed, Pinterest has been the first option to come in mind to find brilliant ideas. It is often used for school projects and presentations by as years go by, its uses also widened till it reached even the business and retail industry.
Boosting sales using DIY displays for your storefront and interior is a rising trend nowadays. It is both practical and beneficial for businesses as it provides fresh and creative ideas to be used for better promotions and marketing. This is on top of the fact that if you will be able to integrate these brilliant designs, you can use Pinterest itself to market your products to people who are fond of aesthetics.
This is basically what we would be learning throughout this article. If you are a tech savvy and has quite the experience with the technology then good for you but if not, still it’s okay because this article would make provide an explanation to make everything easier for you to understand.
You have to know and understand the strengths and benefits of Pinterest and how it works to attract audience. Unlike what most people think, Pinterest is more than a social media site where people can check on things, interact and share ideas as well as designs. It also opens a good opportunity if you have a business which capitalizes on design and art. Hence, the title “visual discovery tool”
So, here are some tips on how you can you use Pinterest to boost your sales and attract more attention to your brand:
Be Searchable
People look for stuff in Pinterest using keywords. The tendency is the title that you use on your products, designs and brand is the same as a thousand more entries. So it is better to use hashtags linked to your photos so that when people search for a word that may be connected to your product, then there is a bigger chance for them to come across your post.
Knowing Your Audience
There are a lot of people in Pinterest from various age groups and interests. It is important to know your target and make a way to go head on with them. First you have to think who you are trying to attract then you can identify what they would be searching when they browse. Pinterest is a search engine. So, knowing who your target audience is would help you determine the best times to pin and be active on Pinterest.
No Overly Designed Board Titles
Too much designs and text can confuse your audience. It is better if your board titles are left simple, direct, self-explanatory, and keyword driven.
Vertical Images
Standard sizes should be followed to fit different gadgets. Not following this can make your pins inaccessible to certain units especially mobile. You have to understand that Pinterest Pins are organized into columns. So, vertical Pins are more likely stand out more in a user’s feed, as opposed to smaller, more horizontal ones. This is especially true on mobile devices!
Use other Social Media Sites
Everything is now shareable through Facebook. Your Pinterest Pins as well can be spread using other social media sites. This way, you can maximize the opportunity of reaching more people which you can attract. The more people who sees your items, the more chances some of them can be eventually persuaded by your posts.