The traditional store transactions has become too slow and boring for people nowadays. Everything has become so fast-paced that the waiting time during checkouts can easily demotivate and change the mind of shoppers. This increases the chances of cancelled purchases.
Good thing, modern technology has already given us a solution; the use of accelerated checkout applications.
We have prepared an explanation about how this will help with your dilemma of converting checkouts into actual purchases.
The general idea in using these applications such as Shop Pay is offering faster and more convenient payment options which will be preferable for your customers.
These apps will allow customers save their information such as email address, credit card, and shipping and billing information so their transaction will be faster to complete the next time they checkout on participating stores.
The key to this is choosing the right application that is trusted by customers. This is evident on data showing customers patronizing big brand names.
There are also studies showing the market share for completed checkouts using these applications back in 2020. But what’s more interesting is that shoppers that are also app-users showed active and engaged behavior.
Data showed that the average order value for customers with checkout application is much higher compared to customers that are not using any. This means they are likely to buy significantly more than customers without any checkout application.
On average, 20-30% of shoppers already have access to Shop Pay. This is a positive clue that they are more likely to buy from stores that honors the use of their application during checkout.
If we look into certain shopping categories, the number goes by the million on a global scale. This mean a few taps on a mobile application can give you revenue from millions of users.
The use of these applications has also prevented hundreds of thousands of abandoned carts which commonly happens when there’s no applications used.
The popular of checkout applications comes from the seamless and automated experience that it offers. Imagine not having to re-enter your personal and credit card information every time you buy online? How convenient isn’t? No time will be wasted and it is quicker to have everything in your cart delivered right into your doorstep.
But customers and merchant will benefit from these checkout applications. But convenience is not the only thing that makes customers want to patronize these apps.
Surveys showed that almost 90% of shoppers said that the convenient experience is only one of the reasons why they chose to use checkout apps. Another reason is that because they want brands to help them sustain their eco-friendly living. That’s why many are in support of apps that offer offsetting their deliveries’ carbon emissions and protecting trees.
This is the way of merchants of telling that it isn’t just about business, but they are also carrying a whole campaign while offering checkout services related to their apps.