For many industries, although most of them can’t still notice it, email marketing is the key to achieve their goals. Not to mention, there are more than 205 billion emails that are being sent and received each day making it one of the effective ways for retailers to actually reach their customers out and motivate them.
Well, if you’re going to compare email marketing to social media, paid ads, and other tactics, it is more of a personal approach. Here, you are touching your audience’s inbox directly. Thus, utilizing email marketing gives you the opportunity to reach a qualified audience on an intimate level to the point that you could easily encourage them to take action.
In this light, here are some email ideas you might want to adapt to actually attract more foot traffic in your store:
- In-Store Events and Announcements
One of the most recommended ways for every retailer to increase foot traffic in their store is through hosting an in-store event. Of course, you don’t want your event to be in vain—that little to no market would come to indulge in your event. Utilizing email marketing would help you a lot on this matter.
To do this, may have to send more than just send a single email per address regarding it. Instead, it would be a good scheme if you would have an email series that would be sent to your leads weeks prior to the event. This would help you create a buzz and would more likely raise awareness of your your event in your market.
Also, we all know that not all emails are being opened. Thus, if you would send five emails instead of one, you’ll get a greater probability that your customers would see it.
No customer would say “no” to a coupon. But if your goal is to increase foot traffic in your brick-and-mortar store, it is not a good idea that you would set coupon codes that can be redeemed online.
Perhaps, if you would want to offer coupons, make sure that these are redeemable in-store so your customers must redeem the discount in person—regardless if they want to order either online or not. Also, it would be a good idea if you would incorporate these coupons to certain events, such as holidays, birthdays, etc.
Nowadays, sending email receipts are being one of the norms that mostly resonate among brick-and-mortar stores. However, there are still many retailers that miss out on this chance to create a good offer or promote extra connection with their customers. And if you’re one of those retailers that often overlook this strategy, perhaps, your competitors are already getting way far ahead from you.
In sending email receipts, you can actually include a discount or free gift that’s redeemable in their next in-store purchase. Also, this is applicable to e-commerce sales. There, if a customer orders from your website, you can actually urge them to come into your store with an assured freebie that they can only get if they show at your physical store.