When you are starting an ecommerce business, expect to spend sleepless nights just thinking about what business name to use. Know that this is completely normal.
Your brand name is a crucial part of your online store. Through it, you customers will come to know, recognize, and talk about you.
Therefore, if it is too boring or hard to remember, then you will not get the free boost in marketing which is one of the benefits of having good and effective brand name.
Since we know how important it is for you, here we came up with some tips for choosing a catchy brand name.
All you need is K.I.S.S. (Keep It Short and Simple)
The primary goal to consider when coming up with a brand name is being recognizable. Think of words that will register easily to the people’s mind so that they will be more likely to remember you.
Since you will operate online through your website, it is also advantageous to have a short and simple brand name so it will easily fit to the header of your store’s homepage.
A combination of two short words is one of the most preferable format for your brand name. You just have to fill it in with all your creativity and make it compelling.
You can also make up a brand name in your own words. Even if it is not a real word like google, it can still click with your audience.
Another strategy is to use a word with a personal meaning, such as your own name or the name of a special someone. Using a personal name makes your store easier to identify.
Be original
As an owner it is part of your responsibility to ensure that the business name you came up with will not get you into legal conflicts.
There’s the United States Patent and Trademark Office here on US that has a free database where you can look up brand names that are already taken. We got to warn you, it will take some time but it is worthy to check.
After making sure that your name is available, the next best thing to do is to check how your brand name fare on Google or Bing.
Look at the other names or business that will show up. Is there any possibility for you to make it to the top of the first page?
Expect that if you choose a generic name, you will have many ranking competitors.
It’s also important to check Twitter, Facebook, and other social media sites you’ll want to use for name availability.
Stay Unique
You got to stay away from looking like a copycat. Familiarize yourself with names that are already taken by your direct competitors, and then start coming up with something that’s different.
Avoid a business name that mirrors your competitors, you may spark some sense of familiarity but this won’t help you in the long run.
At some point, you also have to consider the industry you are in and the type of products you are selling when thinking about the name you will be using.
For example, if you are selling home appliances, your competitors might use words like “appliances,” “technology,” and “innovation” in their names. This is your cue not to use similar words. Instead, widen your imagination for you to stand out.
Look for an Available Custom Domain Name
Just like other things in your business, your first domain name can be changed later on. But if you are planning to use it with your brand name, first you have to make sure that it’s available.
You have to also think whether the domain name you are interested with represents the brand that you will be carrying.
Checking whether your domain name is unique and available helps you avoid getting confused with another existing brand.
The only exception is if you are considering selling on famous third-party marketplace in addition to your own online store.
Inject Your Domain Name with Some Creativity
The all-time famous domain name is .com. But don’t lose hope if it’s not available anymore. Not because it’s the most famous doesn’t mean other top-level domains won’t work with your brand name.
Everyone recognizes it but you can also succeed with other domains as long as you have a high-quality site with a good user experience.
There are domain name generators available online so if you are lack of ideas, you can just give it a go.