POP Display Materials remained unmatched when it comes to effective merchandising. This is despite the success of e-commerce and digital retail. It is what consistently catches the attention of consumers to reignite their interest on brands and their products. That’s why brand manufacturers and retailers are now being urged to focus on putting more creativity on their retail spaces to attract and excite more customers.
It is proven that POP materials influence the decision-making of shoppers. Whereas, they are urged to buy when they find merchandising tools that has significance and relevance to them.
Three Main Types of POP Display
- Shelf Display – Effective in catching the attention of customers as they hover along the shop. Great in motivating additional purchases.
- Floor Standing Display – Directly placed on the floor. It gives highlight on products so it is effective if you want something to be greatly noticed.
- Countertop Display – ideal for small products or if retailers only have minimal space to spare.
Step-by-Step for a Successful POP Material
HAVE CLEAR GOALS AND A PLAN TO ACHIEVE THOSE
Planning a merchandising project takes time, but spending several time working on it will not make sense if the retailer does not have a specific goal and an effective plan to support it. Do you want to introduce a new product? boost the sales of a particular item? Or you just want to sell-out some excess inventory? It is all up to you. But you have to understand the importance of being clear and being firm so you will know what strategies you are going to use. This will also help you determine what type of POP display are you going to need.
THINK HOW YOU CAN MAKE YOUR DISPLAY STYLISH BUT ALSO EFFECTIVE
Creativity will greatly boost your design. But it can still fail if you won’t consider its functionality. Your greatest challenges include knowing where it’s best to place it, how it can standout within your store (if that is your goal) or how it can compliment what’s around it. It is also important that you make it easy to access and to understand.
UNITE ALL DEPARTMENTS AND WORK AS A TEAM
Your POP material won’t succeed if it’s only you alone that’s working. It is important to have the support and help of your company’s other departments such as sales, finance, marketing and others as they play a vital role in effectively implementing your strategy.
KEEP AN EYE ON EVERY PROGRESS OF YOUR PROJECT
Starting from planning to the material’s production, logistics, and installation, you as the retailer should be aware of it for you to easily identify the obstacles along the way which would place a potential problem to you. Keeping track of everything will help you know what developments are needed as soon as possible. Plus, familiarity on everything will give you time to prepare and keep your team involved in the creation, production and installation of your materials.
In short, the success of using POP displays relies on a system put up by a meticulous and well-informed manager and powered by a creative and determined team.