With all the vlogs and videos across the internet along with a bunch of social media personalities also known as “influencers” arising to take on the spotlight, different brands and retailers have explored the opportunities of having a wider scope of audience and dominate the media platform as a way to the top of the marketing world.
Influence has now become a major weapon of marketing. Because of these influencers all over the internet, businesses have been either into the peak of success or at the edge of bankruptcy.
Now, aside from the presentation of the product itself, what matters most for your audience is who are going to deliver your message.
Influencer marketing is somehow another form of the word-of-mouth marketing, which can be considered as one of the oldest and most effective forms of marketing.
But now that almost 60% of people are actually betting more to trust online bloggers, it is really undeniable that there’s a good reason for the brands to jump on the bandwagon. Because aside from their traditional ways, we now also have sponsored blog posts, social posts, banner ads, guest posts to launch events which are only some from the variety of options that these influencers can offer.
Now, you might be wondering how you will be able to pick the best influencer that can carry your brand. Just remember that not because someone has a large, engaged audience does mean they’re the right influencer for your brand. They must also fit with your audience, your goals and your brand.
So, here are the things you should consider:
How do they look like?
Is there a connection between your product and your target market?
Because if there’s nothing you or your audience could relate to the one they’re seeing carrying your brand, then there will be little to no reason they’ll be throwing even a little attention to the message you want to convey.
How do they look?
Based on the way they dress and the way they carry themselves, do you think they’re the best one to represent you and your brand? If no, then think of choosing another one.
Know them well.
Checking their background won’t be considered stalking or as if it’s a CIA/FBI thing. You just want to make sure that there are no hidden bones on their closet because you don’t want to be incorporated with any scandal or controversy they might have in the past.
You may also want to track any past connections between them and other competitors. This can help you strategize so you could work with them better.
Their experiences may also contribute on how they will be able to carry your brand. If they have enough or more expertise, then you just got your jackpot.
Now, the biggest question that may follow is:
Where to find them?
Not on the streets, not on the carnivals and not simply on the social media. A single post with a thousand likes is definitely not enough to tell you they’re the one.
With the use of social media itself, the use of hashtags can do quite a help. Just search for something related to your business. You can also make use of words like “blog” or “blogger” in the end, which leads you to #skincareblogger or #foodblogger for example.
There are also agencies which can offer you help. It is also an advantage because at some point, people from an agency can be more trackable at the same time, this is where you can get some more integrity.
Remember that every influencer has their own areas of expertise, own working experiences and skills so before closing up with a deal, make sure you have necessary papers to secure the welfare of both parties.
Now, if you think you’ve found the perfect influencer to carry your brand and shine, then let them start talking, writing or doing their thing with the best of their capabilities.
Let your star shine and burn bright.