They say that timing is everything, so what better time could there possibly be to discuss ways to maximize a retail clearance sale promotion than the Holiday Season?
This time of year is perfect for sales and promotions. People have buying on their minds and a gift list to work through. With often limited budgets, that means they’re looking for deals. This is the ideal time to talk about ways to maximize a retail clear sale promotion.
Let’s talk!
Smart incentives.
Sales and promotions incentivize purchases. They compel shoppers by offering an additional benefit to buying a certain product or products. The trick here is to find a balance between “bargain” and “cheap”.
Your products aren’t “cheap”, so your incentives need to be smart enough to recognize this, while incentivizing purchases. The last thing you want is to impact the value of your brand in the consumer consciousness.
In search of a deal.
While you’re certainly anxious to reward your loyal customers with sales, you also want to attract new ones. The Holiday is an ideal time to raise consumer awareness of your brand and what it has to offer.
Everyone’s in search of a deal, especially right now. Your retail clearance sale promotion can be what finally gets that potential customer through the front door for the first time. Incentives like sales directly influence shoppers to come and experience your outlet.
Your online presence can support your efforts here. By offering consumers a discount for signing up online, spreading the news on your social media channels to drive traffic to your website, you’re raising awareness and creating the conditions to convert potential customers into loyal ones.
Especially right now, consumers are seeking out what they want, both on the streets and online. Use that to your advantage and get more data for your mailing list, at the same time.
Happy Holidays, loyal customer!
As we’ve said above, while you’re always ready to pull in new customers, your loyal shoppers deserve some love, too. Here’s where targeted, seasonal discounts come in.
Offer these loyal shoppers something extra, just for being on your list. This has the effect of making them feel valued and that they have access to something exclusive.
And there’s nothing people love more than exclusivity.
Rewards programs based on repeat purchases are highly effective at any time of year. Coffee giant Starbuck’s saw a whopping 26% increase in sales following the introduction of its now well-established customer loyalty program.
Tighten up the stock room.
While you’re making new friends and influencing old ones, you’re also clearing out excess stock. That tightens up your stock room and readies it for new product.
People know that the Holiday Season is going to feature plenty of sales and promotions, but offering regular sales should be part of your marketing strategy.
Offering exceptional deals for all your customers throughout the year cements loyalty and creates new customers for your outlet.
Contact Clip Strip Corp. for outstanding retail POP display supports that help you maximize your marketing.