Your retail store has loyal customers who return year after year. Either you have what they’re looking for, you’re convenient for them, or you’re a habit.
Keeping your inventory fresh is the best way to keep loyal customers coming back and pique the interest of new customers. When repeat shoppers come into your brick and mortar outlet, they should be encountering new products. That doesn’t mean you need to completely turn over your inventory. It means you layer fresh interest at every opportunity and feature it with eye-catching displays.
And eye-catching displays mean sales and space in the stockroom for new entries to your product line. But it also means presenting older product in new ways that re-vision it as more exciting and interesting to your customers.
This post explores keeping your inventory fresh with product display options retailers can tap into to keep product moving.
Re-inventing your sales floor.
Retailers know that most consumers walk into a retail outlet expecting to find certain products in the same place they always have. There’s nothing wrong with that. Your job is to find new ways to present products which renovate their visibility and ability to draw the shopper’s eye.
Re-inventing your sales floor is an ongoing effort. Like your windows, in-store displays can move items which may have been languishing, as well as present new items. Placing older inventory in a display featuring new offerings presents them in an entirely new light.
As your customers experience your new product, they see the older product with new eyes and in an entirely new perspective.
The element of surprise.
Surprising your customers creates an experience for them. When they come in, seeing something new (or something old, presented as something new, or next to something new) is a pleasant jolt which can compel sales.
Incorporate objects into your displays which add visual interest. These might be family photos in a summer camping gear display, or old buoys from a nearby lake. These are visually surprising elements which invite your customers to experience something new, even if the products you’re displaying have been around for awhile.
Start a conversation.
A surprising or non-traditional element in your displays can be your opportunity to start a conversation. Maybe what’s for sale in that display isn’t what your customer’s after, but the fact they’re drawn to it is an opening you shouldn’t allow to close without making a connection.
This is your chance to find out what the customer wants and needs. You’re taking an opportunity to strengthen and build a connection to shoppers who’ve taken an interest in the display and that’s one of the most powerful tools in a retailer’s toolkit – strong customer relationships.
At Clip Strip Corp., we bring retailers the leading edge in retail POP display merchandising components. Our outstanding product line helps you keep your inventory fresh by highlighting your store’s products with consistency and professionalism that drive sales.
Contact us. Find out more about keeping your inventory fresh.