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Increasing Online Sales by Motivating Loyalty

Raffy Wolfe Omnichannel Leave a Comment

Have you ever wondered how a single business can stand out amidst the influx of online shopping businesses and products?  With all the gimmicks going around the online world from competitors who are as eager to win the loyalty of the customers, how do you set yourself apart and entice them to patronize your brand?

The key to customer loyalty and retention lies with your ability to provide a unique customer experience. Achieving that involves different important factors that you have to assure. Here are some of the things that you can ask yourself to know if you are on the right path of competing for customer loyalty:

Do you advertise creatively enough? And do you cling on to your promises?

Advertisements are commonly used by almost all businesses to promote their brand and products. However, because of the ineffective method and strategies of using it, customers have developed a negative impression about it to the point that they almost hate and avoid it. But this can still be worked on with creative advertisements that can attract and catch interest. Most importantly, you have to make sure you can fulfill all your promises or else, just don’t promise at all.

False advertisements and click baits should be avoided as it will only reduce your popularity and can prompt customers to distrust you.

Is your platform user friendly? Do you have fast delivery?

In an online business, your app or website will be the life of your business. It is where the customers will make most of their transaction. So it is very crucial to have a working domain that is comprehensive and must have a user-friendly interface. Information including the price, description and photo of the product should be accurate. Fast delivery is also what the customer wants. So, make sure you can secure these as part of your online business. If not, you can also establish different arrangements such as meet-ups and pick-ups.

How do you deal with customer complaints and suggestions?

It will be inevitable not to have concerns from your customers in your business every once in awhile. But what matters is how you handle and treat them. You have to make them feel that you care about them and their concerns. Take customer service seriously because this is part of working on with their retention. Keep in mind that unsettled concerns and problems lead to customers losing trust in you.

You can also create a review and rate system to help you with potential customers. Having good reviews will give about-to-be customers a good impression about you.

Knowing and working on these three aspects will help you earn your customer’s trust and confidence. Along with these, expect that you will be required to invest time and resources. It may be hard on the earlier parts but in time, you will see the product of your hard work. As long as you give your best and you do and plan wisely, you’ll soon be in control and you’ll be on your way to success.

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