WiFi plays an important role in marketing a business. It has become an important resource that offering for free to customers can potentially lead to more sales brand promotion. But, providing free WiFi doesn’t only open opportunities for your brand, it can provide you essential in-store analytics that can be useful for the growth of your business and the success of your operations.
Here are some in-store analytics that you can observe and use to utilize your free WiFi and bring in more revenue:
- Through WiFi marketing, you can identify the amount of foot traffic entering your store every day and distinguish the percentage of actual buyers from those who came in.
- You can also set apart through your WiFi system your new customers from the returning and loyal ones. Knowing this will help you put up a plan on how to win loyal customers over and over again by applying a different marketing strategy. You can either welcome loyal customers back or provide first-timers with some coupon codes for visiting your store.
- WiFi easily connects to social media sites such as Facebook and Twitter. This means gathering demographic details about your in-store customers can be easier. Information such as gender, age, and interest can be efficiently used for personalized marketing messages.
- With WiFi access, your customers would surely go online and since it is under your control, you can set up a customer log wherein you will be able to influence what they see and redeem. The information that you have gathered can help you track the progress of your campaigns before you put them up in your social media following and other mass audiences.
- As you connect with your customers online, you can promote a call-to-action such as following your account or checking-in for a coupon or discount. Following you on social media is the start of the people’s commitment to your brand. This also gives you the opportunity to turn new customers into loyal customers. This should be followed by consistently interesting social media content to make your customers want to come back.
These In-store Analytics will be your guide in making wise business decisions instead on relying on gut-feeling or intuition. Using objective data instead of assumptions will more likely lead you to ideal results and effective promotion strategy.
WiFi is so important to people that giving it freely to them will make them feel as if they were provided with special powers. It opens up the whole wide world and it is what will keep them connected so you can also use it as leverage and asset to your store. At first, you might think that it’s the only thing that makes them stay inside but eventually, through time and along with the right strategy, you will be able to persuade them to buy until they become your loyal customers.
You can also use not only the information you gather from them but also their engagement to widen your reach and attract more potential customers.