When we first think of a business, what we think of first is the baseline components of it; the logo, tagline, etc. But we focus more on what we want to sell, to whom, and how can we convince people that we are the best by saying we are better than our competitors. This drives us to develop a habit and a cliché business management style that focuses on being cheaper or affordable but still more effective.
But the question is, did any of that give you an understanding about what your business really is? Obviously, no because what you become is a full-time competitor that only focuses on sales. Businesses like these won’t last long and if they do, they stay on low level till the rest of its time.
Meanwhile, for bigger and more established companies, it took more than mastering the rules in supply and demand. It is about being able to establish not just a name but an identity that is not only unique but remarkable.
Brand identity is all about creating experience and handing it out to all of your customers. A successful introduction of identity is like making people taste a good dish for the very first time. Making them feel good is what you aim. It’s jackpot if you become their instant favorite. Right there and then you now you’ll keep them. But if not, still, it’s okay. You can still go the long process where you can establish the relationship. It’ll take time but you reach your goal all the same.
Of all the businesses around, it’s a tough challenge to become something unique or different. But keep in mind that it’s still possible to be special. Providing something that will be remembered as your own is not only about making something new. But it can be about making an old thing feel like it’s something new. You have to be incorporated not only to a need but to a certain feeling.
Desire is a greater motivation than a need. When people get something that they desire, they treat it as a priced possession and it could develop an irresistible feeling making your business live on. So, it’s really good to invest on that.
Going back to the main point, before you will be able to employ and introduce your identity to your customers, it must first start within you. By bringing out the essence of your business, come out with a message. This doesn’t have to be directly sent to the market because there are other ways that you can make your customers understand it. You can have it on different forms, such as in your ads, your color scheme and even packaging.
Making your product a symbol of something is the most ideal outcome. But again, before you can do that, you have to be able to incorporate your product and services with simple feelings such as joy and triumph and should connote to empowering message such as beauty in humility and simplicity.
Brand identity should not only be what your customers imagine when they hear your brand name but it must also be about what they feel in their hearts and from their memories of past experiences.